jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting

S.P. Jain Institute of Management and Research | Executive Certificate Programme in Business Analytics

Accelerate your growth by becoming a Data-savvy strategist

Course Snapshot

  • FeeINR 1,40,000 + GST
  • Work Experience2 - 30 Years
  • Duration6-8 Months
  • Delivery MethodOnline

Course Detail

Program Overview
The Executive Certificate Programme in Business Analytics from SPJIMR provides a first-of-its-kind initiative, this learning experience will bring working professionals an unparalleled and flexible learning experience. Designed with extensive LIVE online classes, it comprehensively covers Statistical Modeling, Business Analytics, Visualization, Big Data, Artificial Intelligence & Machine Learning to aid learners to become data-proficient future leaders.

Who Should Attend
The programme is beneficial for:
● Early to mid-level professionals interested in building a strong foundation in modern business practices using advanced analytical approach.
● Senior managers and consultants who have an analytical mindset and want to advance their data analytics skills for effective business decision-making.
● Entrepreneurs keen to revitalise their business offerings by aligning customer insights towards enhancing their products and services.

Program Highlights
● 6-8 Months Programme
● Learn From Leading SPJIMR Faculty and Industry Experts
● Gain Industry-Ready Business Analytics Skills Based on Data-Driven Insights
● 7 Industry-Oriented Modules With a Hands-on Project
● Experience Live Online Learning Without Taking a Career Break
● Gain Actionable Insights From Real-World Case Studies Across Business Domains
● Receive an SPJIMR Certificate of Completion
● Expand Your Professional Network With Experienced Peers and Alumni
● Be Eligible for the SPJIMR Executive Alumni Status

Desired Candidate Profile

2 Yrs+ Work experience & Diploma/Graduation/PG

Course Modules

● Module 1- Foundation of Business Analytics
- Introduction to Business Intelligence & Analytics
- Evolution of Business Analytics
- Emergence of Business Analytics as a Competitive Strategy
- Data Lifecycle & Data Collection Methods
- Introduction to Big Data
- Sources of Data
- Building a Data Strategy to Create business value

● Module 2- Descriptive Analytics & Statistical Inference
- Tools R - (Basics, Advantages & Limitations)
- Advance Probability and Probability Models
- Central Tendency & Dispersion
- Data Types & Structure, Variables & Distribution
- Bayes Theorem
- Central Limit Theorem & Confidence Interval
- Hypothesis Testing
- Linear Regression

● Module 3- Diagnostic Analytics - Exploratory data analysis (EDA)
- Importance of Self Service Analytics
- The Art & Science behind EDA
- Graphical Techniques (Plots, Charts, Ratios)
- Tool: Visualization using Tableau
- Storytelling using data
- Crafting visual stories with data
- Understanding the story components, story teller and audience

● Module 4- Predictive & Prescriptive Analytics
- Introduction to Business Data Mining
- Tool: R
- Supervised Techniques
#Classification Regression: Linear & Multivariate
- Unsupervised Techniques
#Association (Market Basket Analysis)
#Dimensionality Reduction
- Business Forecasting
#Time Series Forecasting
#Causal forecasting
#Recommendation Systems

● Module 5 - Text Analytics
- Introduction to Text Analytics & Natural Language Processing
- Applications of NLP in Business
- Interpretation of Text Analytics reports

● Module 6- Functional Application of Analytics
- Financial Analytics
- Digital Media Analytics
- Customer & Marketing Analytic