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RISE| PG Program In Marketing Research

Learn latest marketing trends from Industry experts | Approved by MRSI & In Collaboration with Aeon Research

Course Snapshot
  • Fee75,000 + GST
  • Work Experience0 - 30 Years
  • Duration7 Months & 2 Months Internship
  • Delivery MethodOnline
Course Detail

Program Overview
The recent pandemic has brought with it a new reality into the marketing research domain that involves AI, automation, data and analytics, which has revolutionized the future of the marketing research domain. Technological advancements, population change, environmental pressures, and evolving consumer values push marketing researchers to deliver accurate, insightful solutions with shorter turnaround times and smaller budgets.

Who Should Attend
● Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
● Graduates who are keen to learn more about marketing research.
● Professionals who want to up-skill and re-skill to boost their career growth in this field.
● Students and professionals who want a career switch and to gain a competitive

Program Highlights
● Get placement support and internship
● Learn latest tools in marketing research
● Sessions from industry experts
● Get live online classes, recorded lectures, e-books, dataset, 30+ case studies
● Flexible payment option available
● Career guidance

Course Modules

Main Modules
● Module 1: Market Research in Practice
● Module 2: Research Proposal
● Module 3: Research Implementation
● Module 4: Research Outcomes

Elective Modules
● Module 5.1 Advanced Analytics
● Module 5.2 Qualitative Research
● Module 5.3 Syndicated Research (Retail, Home, Media)
● Module 5.4 Consumer Research (BT, Communication, Product/Concept Test, CX)
● Module 5.5 Specialised Research Types ( Social, Political and B2B)