PG Certificate Program in Digital Marketing

Understand the digital landscape and build a case to leverage online channels

Course Snapshot
  • FeeINR 94,400 + GST
  • Work Experience0 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
Course Detail

Course Highlights:

- Career Leap Assurance: Manipal ProLearn Career Leap Assurance - Get 3 networking sessions with companies, 1 capstone project & lifetime alumni privileges.
- Comprehensive Curriculum: Covers the depth and breadth of digital marketing with an eye on ever evolving landscape. Real world Cases, Videos and Discussion Topics in each module.
- Real-time AI based simulation exercises: AI based simulation exercises to test out how digital marketing actually work in the real world.
- Training by Experts: Program is prepared by digital marketing experts who are consulting and training with big brands like Google as well as midsize and start-up companies across various industries.
- Get Certified by MAHE: Upon successful completion of the program, participants will be awarded a verified digital certificate by Manipal Academy of Higher Education.
- Live Webinars by Industry Experts: Live Online instructor-led training by digital marketing experts.
- Discussion Boards: The program provides for high quality, interactivity among learners, and most importantly flexibility to the working learner to undergo the program as per his comfort and convenience.
- Become an Expert Digital Marketer: Network and discuss with faculty and other learners to enhance understanding of concepts and build contacts in the industry.

Industry Projects:

- Right Keyword Strategy for Search Engine Optimization
- Risk analysis of a brand's online presence
- Devising a Channel Strategy & Budget for 6 Months
- Preparation of Digital Outreach Plan
- Preparation of Content Marketing Plan
- Evaluation of Content & Ads
- Evaluation of Online Campaigns from 'Robo-Advisory' services
- Campaign Planning for Popular Ad Tech Platforms
- Assessing Ireland's Health Services seasonal flu campaign
- Creation of Social Media Calendar
- Evaluation of 3-5 websites
- Assessment of Business/Industry

Learning Outcomes:

- Connect the key areas of marketing to today's online channels.
- Understanding the digital landscape and building a case to leverage online channels.
- Develop holistic approach to search marketing, social media marketing, display, mobile, video marketing and various other important channels and techniques.
- Create online brand building initiatives that work.
- Drive traffic, engagement and conversion using content marketing and inbound strategies.
- Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements.
- Strategize, implement and optimise online campaigns successfully.
- Understand and create the operational framework to execute online marketing.
- Integrate new digital marketing techniques into your strategic marketing plan.

Case-Studies:

- Web Design for Airbnb
- Facebook Marketing of a Yoga Studio
- Google Analytics on American Cancer Society
- Marriot's Year on Review Campaign
- Use of Paid, Owned and Earned Media by Toppr
- Google Ads Campaign for a Real Estate Company
- SEO Case Study for a Healthcare Start-up
- Content Marketing Case Study on Joy Cho
- Digital Strategy Case Study for a niche clothing company
- Online Reputation for a Real Estate Company

Course Modules

Module 1: Introduction to Digital Marketing and Creating your Website
Module 2: Search Engine Optimisation
Module 3: Social Media Marketing and Online Reputation Management
Module 4: Online Advertising using Google
Module 5: Content Marketing and Inbound Marketing
Module 6: Other Forms of Digital Outreach and Methods
Module 7: Analytics, Strategy and Operations in Digital Marketing