jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting

MICA & Upgrad | Advanced Certificate in Digital Marketing and Communication

Advanced Certificate in Digital Marketing and Communication

Course Snapshot
  • FeeINR 1,52,245 + GST
  • Work Experience0 - 30 Years
  • Duration32-50 Weeks
  • Delivery MethodOnline
  • Reg. Start Date31 May 2020
Course Detail

Program Overview :
Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,252 per month.

Who Is This Programme For :
● Freshers
● Traditional Marketers
● Brand And Communication Managers
● Entrepreneurs
● Sales Professionals

Program Highlights :
● Certificate From MICA
● MICA Executive Alumni Status
● 15+ Case Studies And Live Projects
● Video Library With 90+ Tools
● Fortnightly Coaching By Industry Mentors
● Personalised Resume Feedback
● Mock Interviews By Hiring Managers
● No Cost Emi Options
● Designed For Working Professionals

Desired Candidate Profile

● Bachelors or Equivalent Degree

Course Modules

EXECUTIVE TRACK
-FUNDAMENTALS OF MARKETING: JOURNEY FROM TRADITIONAL MARKETING TO DIGITAL MARKETING
-CUSTOMER CENTRICITY
-DIGITAL MARKETING CHANNELS AND METRICS
-DESIGNING AND BUILDING A WEB OWNED PRESENCE
-BLOG CREATION
-SEO
-SEM
-DISPLAY ADVERTISING
-SOCIAL MEDIA MARKETING
-EMAIL MARKETING
-CONTENT MARKETING
-WEB ANALYTICS
-DEFINING A ROBUST MARKETING STRATEGY
-CAPSTONE PROJECT AND ECOMMERCE BOOTCAMP
-SOFT SKILLS

MANAGEMENT TRACK
-FUNDAMENTALS OF MARKETING
-CUSTOMER CENTRICITY
-DIGITAL MARKETING CHANNELS AND METRICS
-DESIGNING AND BUILDING A WEB OWNED PRESENCE
-SOCIAL MEDIA MARKETING
-SEO
-SEM
-DISPLAY ADVERTISING
-USER NURTURING: EMAIL, REMARKETING, LEAD QUALIFICATION
-CONTENT MARKETING
-WEB ANALYTICS
-DEFINING A ROBUST MARKETING STRATEGY
-PLANNING DIGITAL MARKETING RESOURCES (AGENCY VS TEAM)
-CAPSTONE PROJECT AND ECOMMERCE BOOTCAMP
-SOFT SKILLS

BRANDING AND COMMUNICATION
-FUNDAMENTALS OF BRAND POSITIONING
-BRAND ENGAGEMENT STRATEGY
-INTEGRATED MARKETING COMMUNICATION
-INTERNATIONAL BRANDING
-CASE STUDIES AND TOOLS

SOCIAL MEDIA AND CONTENT MARKETING
-DEEP DIVE INTO CONTENT CREATION
-ADVERTISING ON SOCIAL MEDIA
-COMMUNITY MANAGEMENT
-CASE STUDIES AND TOOLS


MARKETING ANALYTICS
-MARKETING DATA IDENTIFICATION AND COLLECTION
-MARKETING DATA INTEGRATION AND EDA
-PREDICTIVE ANALYTICS AND DECISION MAKING
-CASE STUDIES AND TOOLS


MARKETING COMMUNICATIONS WITH FOCUS ON PUBLIC RELATIONS
-CAMPAIGN PLANNING
- DEVELOPING CREATIVE COMMUNICATIONS
-PUBLIC RELATIONS