jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting

MICA | PG Certificate Program in Market Research and Data Analytics

Gain comprehensive understanding and hands-on experience of the application of appropriate data analytic tools

Course Snapshot
  • FeeINR 1,00,000 + GST
  • Work Experience1 - 30 Years
  • Duration1 Year
  • Delivery MethodOnline
Course Detail

About MICA

MICA (Formerly Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment.

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring 'Live & Interactive' anywhere learning in digital format. Talentedge offers courses jointly with world-leading institutes and corporates. We enable working professionals to plan their future course of action and fast track their careers.

Program Overview

The course aims at providing a comprehensive understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions by focusing on practical and conceptual approaches addressed through the sophisticated data analytic software.
The MRDA course, from MICA, will provide the participants with an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.
Designed in close consultation with the industry, this course provides the right base for the entry-level and experienced professionals for working in analytical teams, in large corporations and outsourcing companies.

Program Features

- Gain MICA Alumni status
- Learn from the best at MICA
- Learn Important Concepts in Analytics
- Opportunity to earn a PG Certificate from MICA, Ahmedabad
- 3 day on campus module at MICA
- Course designed in close consultation with the industry

Who should attend

- Professionals: Marketing & Market Research professionals seeking to gain domain expertise in market research and data analytics
- Executives: Who require hands on knowledge of statistical tools to perform data analytics
- Young Enthusiasts: Who wish to embark on a career in this much sought after knowledge area
- Business Unit Leaders: Marketers & Business Heads who wish to rely on scientific approaches to assist in strategic decision making

Course Schedule

- Duration: 12 Months
- Start: 2nd Feb 2020
- Time Commitment: 1.5 hours every Saturday & Sunday from 12.00-1:30 pm.
- Sessions by Guest Faculty may be scheduled on weekday evenings.

Desired Candidate Profile


- For Indian Participants: Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants: Graduation or equivalent degree from any recognized University or Institution in their respective country.

Course Modules

Module 1: Introduction to market research & Business analytics
Module 2: Descriptive Analytics
Module 3: Introduction to Probability and Probability Distributions
Module 4: Introduction to Basic Inference
Module 5: Introduction to Advanced Inference
Module 6: Introduction to Multivariate Data analytics
Module 7: Time Series Models in Business
Module 8: Machine Learning Techniques: Supervised and Unsupervised Learning Techniques
Module 9: Introduction to Prescriptive Analytics
Module 10: Emerging trends in Market Research