MICA | PG Certificate Program in Digital Marketing

Grow your business with Digital Marketing Course

Course Snapshot
  • FeeINR 70,000 + GST
  • Work Experience0 - 30 Years
  • Duration4.5 Months
  • Delivery MethodOnline
Course Detail

MICA (Formerly Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills.

Program Overview

This digital marketing certification course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Live sessions by the faculty facilitate one-on-one interactions to help learners resolve all their queries, as against isolated learning in recorded sessions. Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands on learning experience with case studies, projects and simulations along with expert faculty from MICA.

Program Features

- PG Certificate & Alumni Status
- Learn from the best, LIVE!
- End term project
- Learn to leverage various Digital Marketing channels
- Master various Digital Marketing tools
- 2 Day on Campus Module

Who should attend

- Interns or early professionals who want to learn about online marketing methods
- Professionals with specific responsibilities to market their products & services online
- Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc.
- Entrepreneurs looking to create & establish their business presence globally through digital marketing.

Campus Module

There is a 2-day campus module at the MICA campus. There are only 30 seats available for the campus module. Additional campus fees of Rs 12,000+ GST (or USD 200) is payable. Please note that this does not include transport and accommodation.

Course Schedule

- Duration: 4.5 Months
- Start: 11th Aug 19
- Schedule: 1.5 hours every Saturday & Sunday from 7.30 pm to 9.00 pm IST

Desired Candidate Profile

- For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.

Work Experience
- For Indian and International Participants - Interns or Working professionals.

Course Modules

Module I: Business, Marketing & E-Marketing
Module II: Search Marketing
Module III: Social Media Marketing
Module IV: Email Marketing
Module V: Display Marketing
Module VI: Mobile Marketing
Module VII: Web Analytics
Advanced Tutorial Classes
End Term Project
Optional On-Campus Module (Limited Seats)