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MICA | PG Certificate in Business Management

Batch 5 / 12 Months / Live & Interactive online classes / Instalment options available

Course Snapshot
  • FeeINR 1,10,000+ GST
  • Work Experience1 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline
Course Detail

Program Overview
The business environment in India has witnessed rapid changes in recent years. To be effective and successful, executives need to refresh and enhance their management skills regularly. Being aware of the best practices and latest innovations in the business domain are particularly essential to adapt to the complex and dynamic environment in which companies operate today.
The 12-month certificate program in Business Management from MICA aims to equip students with the business acumen that is required by them to become dynamic and successful professionals in this rapidly evolving business world.

Program Highlights
● Get certified by MICA
● On-Campus module at MICA Ahmedabad
● Learn about Contemporary Issues in Management
● Opportunity to Gain MICA Alumni Status
● Virtual Learning Experience

Who Should Attend?
● Managers identified as high potential resources, in key decision making roles seeking to take on expanded senior management responsibilities within the organization
● Young leaders poised to lead cross functional teams on complex, multi-location projects
● Working professionals with specific functional responsibilities and aspiring for larger roles
● Working executives seeking to prepare themselves for managerial positions and accelerate their career aspirations in national and multinational organizations
● Entrepreneurs seeking to gain a more structured and relevant understanding of the current business environment

Course Modules

Module I: Principles of Economics
a. Introduction to economics
b. How markets work
c. Markets and welfare
d. The economics of public sector
e. The economics of labour market
Module II: Marketing Management
a. Introduction to Marketing
b. Marketing and society
c. Marketing strategy and the marketing mix
d. Segmenting, Targeting and Positioning: Customer driven marketing strategy
Module III: Communication Fundamentals: Persuasion
a. Models of communication
b. Theories of communication
c. Interpersonal communication
d. Mass communication
Module IV: Financial Management
a. Forms of Business Entity, Understanding Profit & Capital
b. Accounting Concepts & Financial Statements
c. Balance Sheet and Profit and Loss Account Related Concepts
d. Understanding and Analysis of Financial Statements
e. Time Value of Money
f. Capital Expenditure Fundamentals
g. Capital Budgeting Decisions
h. Working Capital Management
i. Analysis of an annual report
Module V: Managing People and Culture: Individual and Organisation
a. People Management Module
b. Techno-social Processes in Organizations
c. Motivation
d. Personality
e. Personal Effectiveness
f. Interpersonal Conflict
Module VI: Supply Chain Management
a. Introducing SCM
b. Supply Chain Planning & Design
c. Managing Inventory & TOC
d. Strategic Sourcing; Green & Ethical Supply Chain; Deliver & Return
e. Supply Chain Risk Management
Module VII: Strategic Management
a. What is Strategy?
b. Strategic Management Process
c. External Analysis
d. Internal Analysis
e. Levels of Strategy
f. Business Strategy
Module VIII: HR and Negotiations
a. Markov Analysis in Human Resource Administration: Applications and Limitations
b. Training & Performance Appraisal
c. Compensation Management
d. HP Compaq case
e. Thomas Green case
Module IX: Ethics in Business
a. Role of business and responsibility to society
b. Note on 5 traditional theories
c. Application of theories
d. Corporate Social Responsibility
Module X: Management Control System
a. Introduction & Implications of MCS
b. Performance measurement
c. Balance Scorecard
Module XI: Analytics and Business
a. Introduction to Data analytics, Types of data and data sources, Scales and Measurements
b. Presenting data in Business using graphs: Numeric Data and Non-Numeric Data
c. Association between variables: Correlation Analysis
d. Introduction to Regression analysis: Multiple Regression model in Business decision
Module XII: Business in Digital Era
a. Digital Disruptions in Marketing
b. Online Consumer Behaviour
c. Digital Experiences in the consumer journey
d. Business Models in the Digital Era