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MICA | Advanced Certificate Program in Digital Marketing

4.5 months / Live & interactive / Convenient class schedules/ Batch 9

Course Snapshot
  • FeeINR 80,000+ GST
  • Work Experience1 - 30 Years
  • Duration4.5 Months
  • Delivery MethodOnline
Course Detail

Programme Overview
The Advanced Certificate Program in Digital Marketing, from MICA, has been designed with an objective to familiarize participants with key aspects of digital marketing. The participants are expected to gain working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
Live sessions by the faculty facilitate one-on-one interactions to help learners resolve all their queries, as against isolated learning in recorded sessions. Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands-on learning experience with case studies, projects and simulations along with expert faculty from MICA.

Programme Highlights
- PG Certificate and MICA Alumni Status
- Live tutored Classes from the eminent faculty of MICA
- Project based on Industry Case Study taking the student through complete digital campaign planning process
- Gain deeper Understanding of the Why, What and How of leveraging various Digital Marketing Channels
- Master various Digital Marketing tools

Who Should Attend
- Interns or early professionals who want to learn about online digital marketing methods
- Professionals with specific responsibilities to market their products & services online
- Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc.
- Entrepreneurs looking to create & establish their business presence globally through digital marketing.

Desired Candidate Profile

- For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- For Indian and International Participants - Interns or Working professionals.

Course Modules

- Module I: Business, Marketing & E-Marketing
- Module II: Search Marketing
- Module III: Display Advertising
- Module IV: Social Media & Content Marketing
- Module V: Email Marketing
- Module VI: Mobile Marketing
- Module VII: Web Analytics
- Advanced Tutorial Classes
- End Term Project