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MICA | Advanced Certificate in Managing Brands & Marketing Communication

Provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management

Course Snapshot
  • FeeINR 80,000+ GST
  • Work Experience1 - 30 Years
  • Duration4 Months
  • Delivery MethodOnline
Course Detail

Program Overview
The Advanced Certificate in Managing Brands and Marketing Communication is designed, with an aim to provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management. This includes understanding different types of markets, competition, buyer behavior, and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing, and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of the fourth industrial revolution.

Who Should Attend
● Marketing managers & sales managers with revenue generation responsibilities
● Young professionals who want to gain a deeper understanding of marketing
● Brand managers responsible for managing the function

Program Highlights
● Opportunity to Gain MICA Executive Alumni Status
● Learn from the Best at MICA
● Integrated Marketing Communication
● Get an Advanced Certificate from MICA
● 360-degree View of Brand Management & Marketing Communication
● Pedagogy Comprising Case Studies and Real Examples from the Industry
● Work on a Capstone Project

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
● Proficiency in English, spoken and written, is mandatory
● For Indian and International Participants - Interns/Working professionals
● For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing

Course Modules

● Introduction to Brand Management
● Brand Image, Brand Identity and Brand Equity
● Brands and Consumers
● Brands and Social Media
● Brand Positioning
● Brand Extension
● Managing Brand Over Time
● Brand Portfolio Management
● Brand Metrics
● Introduction to Integrated Marketing Communication Mix
● IMC: Evolution and Growth
● Understanding Content of Communication
● IMC in the Digital Age - Media Mix
● The Power of Strategy/Big Idea
● Brands with Purpose - Managing Brand Reputations
● IMC - Cases
● Contemporary Issues and Future Trends
● Capstone Project