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ISB Executive Education | Digital Marketing and Analytics

Get an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies

Course Snapshot
  • FeeINR 1,00,000 + GST
  • Work Experience0 - 30 Years
  • Duration12 Weeks
  • Delivery MethodOnline
Course Detail

Program Overview
The Digital Marketing and Analytics programme from ISB Executive Education will enable you to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI. This online programme will help you plan and execute transformational digital marketing strategies and best practices. The digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2020). Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.
As part of the programme, you will also get access to Eruditus Career Services, which empowers you to manage your career proactively.

Who Should Attend
● Early-stage marketing and sales professional looking to upgrade your skills in digital marketing for high-growth career prospects
● Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach, conversions, and ROI
● Marketers looking to make a comeback after a career break by upskilling themselves
● Entrepreneurs and business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

Program Highlights
● Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB Executive Education.
● Increase ROI, customer lifetime value and firm profitability aligned with business goals
● Plan and implement search engine and social media campaigns in simulated environments
● Leverage insights from the digital marketing funnel to reach customers and enhance engagement
● Maximise reach, engagement and conversions with optimised paid campaigns
● Measure, analyse and optimise campaigns using in-demand metrics and best practices
● Build frameworks for the successful planning and execution of campaign strategies

Course Modules

● Module 1: Marketing in the Digital World
● Module 2: Customer in the Digital World
● Module 3: Customer Journey
● Module 4: Reaching and Engaging the Customer
● Module 5: Making Digital Work: Strategies for Paid Ad Campaigns
● Module 6: Email, Display and Social Media Advertising
● Module 7: Strategies and Evaluation: Metrics, and ROI
● Module 8: Digital Strategy and Analytics
● Module 9: Digital Marketing: Strategy, Planning and Execution
● Module 10: Emerging Technologies for Digital Marketing