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IIM Bodh Gaya | Executive Program in Digital Marketing for Business

Drive Businesses in the Digital Ecosystem

Course Snapshot
  • Work Experience5 - 30 Years
  • Duration9 months
  • Delivery MethodOnline
Course Detail

Program Overview
The Executive Certificate Programme in Digital Marketing for Business is a nine-month programme that endows the participants with industry-relevant practical and theoretical knowledge to help them overcome business obstacles. The programme is divided into two terms. The first term includes a basic understanding of marketing management, consumer behaviour, sales and distribution management, business to business marketing, and marketing strategy using case studies and simulations. The second term would include nuances of digital marketing, with hands-on experience with tools like WordPress (Website Creation), Google Analytics (Monitoring Website Performance), Google AdWords (Paid Campaigns), Mailchimp (Email Campaigns), etc.

Who Should Attend
● Executives or managers from marketing, product/brand, and sales functions, or marketing analysts or business owners who are planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience
● Managers from other functional areas or a non-marketing background with a supporting role for the organisation's marketing activities

Program Highlights
● Contextually designed 9-month programme for working executives
● Campus immersion module of 3 days
● Peer-learning & networking opportunities
● IIM Bodh Gaya Executive Alumni status

Desired Candidate Profile

● Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university or institution in any stream and a desirable work experience of 3 years post completion of qualifying education.
● Fresh graduates can also be allowed with good academic background.
● Final selection will be done by IIM Bodh Gaya.

Course Modules

Term 1
- Introduction to Marketing Management
- Consumer Behaviour
- Integrated Marketing Communication
- Sales and Customer Relationship Management
- Strategic Marketing

Term 2
- Introduction to Digital Marketing
- Website Planning and Development
- Search Engine Optimisation
- SEM & E-mail Marketing
- Social Media Marketing
- Digital & Social Media Strategy
- Digital and Social Media Analytics
- Introduction to Programmatic Way of Digital Advertising
- Road Ahead
- Capstone Project