IIM Raipur | Executive Certificate Program in Digital Marketing & Social Media Strategy

Course Snapshot
  • FeeINR 75,000 + Taxes
  • Work Experience0 - 30 Years
  • Duration5 Months
  • Delivery MethodOnline
Course Detail

About IIM Raipur

Indian Institute of Management (IIM) Raipur was set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh.

Ranked 19th amongst B-Schools in India by Govt of India MHRD-NIRF Rankings 2019, IIM Raipur offers flagship 2 years full-time Post-Graduate Programme in Management (MBA) as well as the Post Graduate Programme in Management for Working Executives (PGPMWE). IIM Raipur believes in preparing ethical leaders who are not only committed to business, commerce and industry but are also socially conscious towards their contribution in nation-building and bring in name for the country globally.

Program Overview

Digital Marketing has now become the deciding factor in differentiating a thriving business from a failed one. This course, from IIM Raipur, is designed to give participants a managerial perspective of digital marketing by exposing them to the underlying principles of digital marketing and social media. The course will provide participants with a deeper understanding of various components and channels of digital marketing. Participants will develop sound understanding of digital marketing fundamentals which will allow them to design digital marketing strategies for firms and be able to manage teams of digital marketing professionals – both within the firm and with external agencies.
Experiential component - Besides developing a fundamental understanding of how digital marketing ecosystem functions, participants will also be exposed to experiential learning modules including creation of own website, engaging in content writing and search engine optimization, linking of website with social media accounts, managing Google Adwords accounts and campaign analytics amongst other activities.

Program Features

- Certificate of Completion from IIM Raipur
- Experiential Learning
- Digital Media Planning
- Social Media & Digital Marketing Analytics
- Exposure to latest Digital Marketing Channels and Social Media Strategies

Who should participate

- Early Professionals: Freshers or Interns who want to enhance their knowledge in online marketing & social media
- Working Professionals: Professionals with roles in Marketing, Branding, Advertising and Communications with responsibilities to market products through online mediums.
- Business Heads: Business Heads with responsibility to identify innovative marketing channels and leverage social media for growth and outreach
- Entrepreneurs and Business Owners: Entrepreneurs who have an ambition to create and establish their business presence globally through online marketing

Desired Candidate Profile

Education

For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
Proficiency in English, spoken & written, is mandatory

Work Experience

For Indian and International Participants - Working professionals.

Course Modules

Module 1: Introduction to Digital Business and Marketing Strategy
Module 2: Designing a Digital Marketing Strategy
Module 3: Fundamentals of Website Design and Development
Module 4: In-bound Marketing Using SEO
Module 5: Paid In-bound marketing: Search Engine Marketing (SEM) - Part 1
Module 6: Paid In-bound marketing: Search Engine Marketing (SEM) - Part 2
Module 7: Digital Consumer Behavior
Module 8: Paid Outbound Marketing: Online Display Campaign
Module 9: Online Display and Video Campaign: Adwords & YouTube
Module 10: Leveraging Social Media
Module 11: Social Listening
Module 12: Remarketing: Targeting “Intent to Purchase” Audience
Module 13: Email Marketing
Module 14: Mobile Marketing
Module 15: Digital Media Analytics
Module 16: Content Marketing
Module 17: Managing Online PR
Module 18: Digital Marketing in B2B setup
Module 19: E-commerce Essentials
Module 20: Omni Channel Marketing
Module 21: Developing a Digital Media Plan
Module 22: Societal Context of Digital Media