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IIM Lucknow | Executive Programme in Sales & Marketing

Build Brand Equity and increase revenue for your organisation

Course Snapshot
  • FeeINR 1,98,000 + GST
  • Work Experience4 - 30 Years
  • Duration9 Months
  • Delivery MethodOnline
Course Detail

About IIM Lucknow

Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India - Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.

Program Overview

The Executive Programme in Sales & Marketing is a comprehensive course that integrates contemporary knowledge, skills, tools and techniques in Sales and Marketing functions. Taught by expert and eminent faculty of IIM Lucknow, the nine-month programme is designed to empower participants with a thorough understanding of theoretical principles as well their application to practical aspects of a business. All participants will have access to IIM Lucknow's Learning Management System with the flexibility to reach out to the faculty for queries and clarifications at any time throughout the duration of the course.

Programme Highlights

-Learn to analyse efficacy of Sales & Marketing strategies
-Apply tools and techniques of Digital Marketing & Analytics
-Convenient schedule for working professionals
-IIM Lucknow certification and Executive alumni benefits.

Course Schedule

-Mandatory on-campus module of 3 days at IIM Lucknow at the beginning of the course.
-Live online classes conducted once a week on Sundays: 9:00 a.m. to 12:00 p.m.

Desired Candidate Profile

-Sales and Marketing professionals with at least 4 years of work experience.
-Any graduate with minimum 50% marks in graduation.
-Working knowledge of Microsoft Office and Power Point.

Course Modules

-Module 1: Marketing Management
-Module 2: Consumer Behaviour
-Module 3: Marketing Research Analytics
-Module 4: Sales and Distribution Management
-Module 5: Product and Brand Management
-Module 6: Strategic Aspects of Marketing
-Module 7: Organisational and People issues in Marketing
-Module 8: Digital and Social Media as Marketing tool
-Module 9: Services Marketing