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IIM Lucknow | Executive Programme in Digital Marketing & Social Media Analytics

Campus immersion module of 2 days

Course Snapshot
  • FeeINR 2,09,000 + GST
  • Work Experience2 - 30 Years
  • Duration9 Months
  • Delivery MethodOnline
Course Detail

Program Overview
Digital marketing and social media play a vital role in increasing marketing success by developing effective targeting, affordability, retargeting, and real time response. Firms can assess multiple attributes of the customers and make more effective strategic moves. Businesses looking for ways to reach out to their audience in the dynamic digital space need tech-savvy marketers and trained professionals. EPDMSMA offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.

Who Should Attend
● Professionals interested in exploring and leveraging the power of digital marketing and social media
● Any professional seeking to understanding how digital marketing and analytics works
● Working professionals with a minimum of two years of work experience and interested in pursuing a career in digital marketing

Program Highlights
● Contextually designed 9-month programme for working professionals
● Learning-by-doing as dominant pedagogy
● Campus immersion module of 2 days
● Peer-learning & networking opportunities
● IIM Lucknow Executive Alumni status

Desired Candidate Profile

● Diploma (10+2+3); or bachelor's degree or equivalent (10+2+3 or 10+2+4); or2-year master's degree or equivalent from a recognised university or institution approved by UGC/AICTE/DEC/AIU/State Government in any discipline
● Minimum 50% aggregate marks of all years in the qualifying education
● Minimum 2 years of relevant work experience post completion of qualifying education
● The applicant should be currently working

Course Modules

Module 1: Introduction to Digital Marketing
Module 2: Strategies and tools for Digital Marketing
Module 3: Social Media Marketing, Mobile Marketing and Content Marketing
Module 4: Marketing Automation, Omni Channel Marketing and Remarketing