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IIM Lucknow | Executive Program In Marketing Strategy

Brand Sales & Marketing, Strategy & Leadership

Course Snapshot
  • FeeINR 2,32,000 + GST
  • Work Experience5 - 30 Years
  • Duration7 Months
  • Delivery MethodOnline
Course Detail

Program Overview
The Executive Program in Marketing Strategy from IIM Lucknow is an extensive course that takes you through the marketing ecosystem covering various aspects like consumer behavior, product & brand, digital marketing, channel management and the other essential components of marketing as a function. This program also provides an understanding of critical, new age dimensions of marketing in the digital business era, using analytics and how all of these converge to form effective and implementable marketing strategies.

Who Should Attend
● Marketing Professionals
● Sales Professionals
● Marketing Managers
● Working Executives

Program Highlights
● 5 Days of On-Campus Intervention
● Opportunity to get Certificate of Completion by IIM Lucknow
● Qualify for Executive Alumni Status from IIM Lucknow
● Learn Aspects of Effective Marketing Strategies
● Internationally experienced and awarded faculty
● Work on a Capstone Project

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU State Government) in any discipline with minimum 50% marks
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
● Working professionals with a minimum of 5 years of work experience.

Course Modules

MODULES
● FUNDAMENTALS TO MARKETING
● CONSUMER BEHAVIOUR
● MARKETING RESEARCH & ANALYTICS
● SALES & DISTRIBUTION STRATEGY
● PRODUCT STRATEGY
● BRANDING THROUGH INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGY
● CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
● SERVICES MARKETING STRATEGY
● BUSINESS TO BUSINESS (B2B) MARKETING
● DIGITAL & SOCIAL MEDIA MARKETING
● CAPSTONE PROJECT ON MARKETING STRATEGY