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IIM Lucknow | Executive Management Programme in Sales and Marketing Leadership

Accentuate Your Leadership Skills and Excel in Sales and Marketing

Course Snapshot

  • FeeINR 2,98,000 + GST
  • Work Experience5 - 30 Years
  • Duration11 Months
  • Delivery MethodOnline

Course Detail

Program Overview

The Executive Management Program in Sales & Marketing Leadership is a leading-edge Leadership Programme for high-potential executives with substantial managerial responsibilities in any industry or location. It's perfect for individuals aspiring to be Sales and Marketing Leader or those already in the role looking to enhance their leadership skills in today's challenging business environment.

It aims to upskill participants, accelerate their career progression to Business Heads and P&L leadership roles and enable horizontal transitions across Sales, Marketing and Product roles.

The main aim of this program is to develop sales and marketing competencies, strategic thinking, people leadership, and execution skills. It covers all aspects of sales, marketing, digital, product, branding, and distribution strategies, emphasising data analytics and design elements.

Program Highlights

  • Understanding the Role of Sales and Marketing Leader.
  • Mastering the Science behind Marketing Acumen.
  • Acquiring Strategic Product Management expertise.
  • Practicing Financial discipline in your business.
  • Preparing for the future of MarTech & Transformational Leadership.
  • Achieving the Art of Sales excellence.

Desired Candidate Profile

Desired Candidate Profile eligibility

  • Minimum Educational Qualification : Candidates who wish to apply for this program must have a minimum of an Undergraduate qualification. It can be either a Diploma (10+2+3) or a Bachelor's degree or its equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.
  • Preferred Educational Qualification : Candidates with a two-year Master's degree or equivalent from a recognized university in any discipline with a minimum of 50% aggregate marks are selected.
  • Work Experience : Candidates must have at least five years or more of work experience after completing the qualifying education mentioned above to be eligible for the program.

Course Modules

Module 1 : Foundations of Sales & Marketing Management.

Module 2 : Understanding the Customer.

Module 3 : Leveraging Marketing Research and Marketing Analytics.

Module 4 : Strategic Brand Management.

Module 5 : Digital Transformation and Social Media Marketing Strategies.

Module 6 : Managing Marketing Campaign.

Module 7 : Go to Market and Establishing Distribution.

Module 8 : Foundation Skills for a Sales Professionals.

Module 9 : Salesforce Management and People Skills.

Module 10 : B2B Sales.

Module 11 : Managing Business Metrics.

Module 12 : Launching Building Product and Brand Portfolio.

Module 13 : Financial acumen for Sales & Marketing Professionals.

Module 14 : Sectoral Marketing.

Module 15 : Marketing to Gen Z.

Module 16 : Transformational Leadership and a C-Suite bird's eye view.