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IIM Lucknow | Advanced Programme in Strategic Management for Business Excellence

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's strategies and logic

Course Snapshot
  • FeeINR 2,25,000+ GST
  • Work Experience7 - 30 Years
  • Duration9 Months
  • Delivery MethodOnline
Course Detail

About IIM Lucknow
Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India - Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.

About Talentedge
Talentedge is an Ed-Tech firm. It is the first to bring 'Live & Interactive' anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. Its ability to recreate classroom type interactions in the virtual world has struck a chord with over 3, 00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. It enables working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

Program Overview
In this heavily competitive and equally uncertain business environment, any organization that is committed to succeed has to constantly identify and explore strategic alternatives as well as align resources and ensure implementation. The responsibility to strategically manage and lead a business to success while balancing everyday demands and internal as well as external challenges can prove to be daunting to most leaders who do not have any structured knowledge of what strategic management entails.
This advanced Course in Strategic Management offers this subject as a structured and precisely defined concept that can be implemented in a measurable fashion. The Course teaches structured concepts, methodologies, skills, tools and techniques, which once implemented appropriately and effectively, are likely to ensure that such strategic initiatives achieve the desired outcomes.

Program Highlights
● Earn Certificate of Completion from IIM Lucknow
● Comprehensive & dedicated coverage of all the pertinent and dynamic aspects of strategy
● Learn from the expert faculty of IIM Lucknow
● IIM Lucknow MDP Alumni Status
● Gain In-Depth Understanding of Strategic Management Concepts
● 6 Days On-Campus Component at IIM Lucknow

Who Should Attend?
Industry Leaders – Leaders responsible for making critical business decisions and setting the strategic course of action for the organization
Business Unit & Divisional Heads – Responsible for establishing and achieving growth objectives for their respective Business Units
Middle-Level Executives – Professionals aspiring to move into leadership roles and contributing to the organizational growth and revenues

Desired Candidate Profile

● For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
● For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
● Working professionals with a minimum of 7 years of work experience.
● Enrolment in this Course is dependent upon participants clearing an online self-assessment test.

Course Modules

MODULE 1: STRATEGIC ANALYSIS
● Concepts of Strategic Management, Creating Competitive Advantage
● External Environment Analysis
● Internal Analysis
● Case Analysis
MODULE 2: FINANCIAL MANAGEMENT
● Financial Statement Analysis
● Risk and Return, Valuation of Bonds and Shares, Cost of Capital and Beta Estimation
● Budgeting Decision
● Valuation of Firms
MODULE 3: FUNCTIONAL STRATEGY FORMULATION
● Operations Strategy
● Supply Chain and Logistics Management
● Sales and Marketing Strategy
● Strategic Marketing
● CRM
MODULE 4: BUSINESS & CORPORATE STRATEGY FORMULATION
● Business Strategy
● Embedding Sustainability in Strategy
● Corporate Strategy: Creating Value Through Diversification
● Strategic Alliances
● Vertical Integration
● International Strategy
MODULE 5: ENTREPRENEURSHIP & INNOVATION
● Entrepreneurial Strategy
● Incubating Startups
● Case Analysis
● Earnings Management and Valuation Matrix
● Valuations of Unlisted Private Firms
MODULE 6: STRATEGY IMPLEMENTATION
● Management of Change
● Creating Effective Organization Design
● Strategic Control and Corporate Governance
● Ethics
● Implementing Sustainability
● Case on Sustainability Paradigm
● Implementing Innovation & Fostering Corporate Entrepreneurship
MODULE 7: STRATEGIC LEADERSHIP
● Persuasion and Influencing Skills
● Leadership Communication – Audience Centric Communication
● Leadership Styles
● Critical Thinking Skills
● Case Discussion
MODULE 8: ADVANCED CONTEMPORARY THEMES IN STRATEGY
● Competition & Law
● Case of Digital Age Mega Corporations
● Managing in a VUCA World
● Strategies in Emerging Markets