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IIM Lucknow | Advanced Program in Strategic Management for Business Excellence

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s strategies and logics

Course Snapshot
  • FeeINR 2,50,000+ GST
  • Work Experience7 - 30 Years
  • Duration9 Months
  • Delivery MethodOnline
Course Detail

Program Overview
This advanced Course in Strategic Management offers this subject as a structured and precisely defined concept that can be implemented in a measurable fashion. The Course teaches structured concepts, methodologies, skills, tools and techniques, which once implemented appropriately and effectively, are likely to ensure that such strategic initiatives achieve the desired outcomes.

Who Should Attend
● Industry Leaders - Leaders responsible for making critical business decisions and setting the strategic course of action for the organization
● Business Unit & Divisional Heads - Responsible for establishing and achieving growth objectives for their respective Business Units
● Middle-Level Executives - Professionals aspiring to move into leadership roles and contributing to the organizational growth and revenues

Program Highlights
● Certificate of Completion from IIM Lucknow
● Coverage of all the Pertinent & Dynamic Aspects of Strategy
● Learn from the expert faculty of IIM Lucknow
● 6 day On-Campus components
● IIM L MDP Alumni status
● Gain In-Depth Understanding of Strategic Management Concepts

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
● Working professionals with a minimum of 7 years of work experience
● Enrolment in this Course is dependent upon participants clearing an online self-assessment test. The application fee to take the assessment test would be Rs.1500 + GST / USD 25 which will be non-refundable. If and only if the applicant clears the assessment, he/she will he be able to enrol for the Course

Course Modules

● MODULE 1: STRATEGIC ANALYSIS
-Concepts of Strategic Management, Creating Competitive Advantage
-External Analysis and Industry Structure
-Internal Analysis
-Case Analysis

● MODULE 2: BUSINESS ENVIRONMENT
-Economic Indicators
-Economic Policy Instruments
-Global Economic Environment

● MODULE 3: FINANCIAL MANAGEMENT
-Financial Statement Analysis
-Risk and Return, Valuation of Bonds and Shares, Cost of Capital and Beta Estimation
-Budgeting Decision
-Valuation of Firms

● MODULE 4: FUNCTIONAL STRATEGY FORMULATION
-Operations Strategy
-Supply Chain and Logistics Management
-Sales and Marketing Strategy
-Services Marketing
-Strategic Marketing

● MODULE 5: BUSINESS & CORPORATE STRATEGY FORMULATION
-Business Strategy
-Corporate Strategy: Creating Value Through Diversification
-Mergers and Acquisitions
-Strategic Alliances
-Vertical Integration
-International Strategy

● MODULE 6: ENTREPRENEURSHIP & INNOVATION
-Entrepreneurial Strategy
-Incubating Startups
-Case Analysis
-Technology, Innovation and Strategy
-Valuations of Unlisted Private Firms

● MODULE 7: STRATEGY IMPLEMENTATION
-Management of Change
-Creating Effective Organization Design
-Strategic Control and Corporate Governance
-Ethics, Corporate Social Responsibility
-Implementing Innovation & Fostering Corporate Entrepreneurship

● MODULE 8: STRATEGIC LEADERSHIP
-Persuasion and Influencing Skills
-Leadership Communication – Audience Centric Communication
-Leadership Styles
-Critical Thinking Skills
-Leadership Excellence
-Human Resource Management

● MODULE 9: ADVANCED CONTEMPORARY THEMES IN STRATEGY
-Competition & Law
-Case of Digital Age Mega Corporations
-Managing in a VUCA World
-Summing Up