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IIM Kozhikode | Professional Certificate Program in Product Strategy

Create a disruptive business model with the product in the centre.

Course Snapshot
  • FeeINR 1,16,000 + GST
  • Work Experience2 - 30 Years
  • Duration5 Months
  • Delivery MethodOnline
Course Detail

Programme Overview
The accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, have made product management the hottest profession today. IIM Kozhikode's Professional Certificate Programme in Product Strategy will enable participants to learn how to create a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.

Programme Highlights
● Develop an innovative, product-centric mindset for accelerated career growth
● Learn beyond product management and create product-centric disruptive business models
● Experience an immersive learning journey with real-world case studies, simulations and a capstone project
● Learn from eminent IIM Kozhikode faculty, renowned industry experts and thought leaders
● Receive a Certificate of Completion from one of India's best B-Schools (NIRF, 2020)

Course Schedule

Live Online Sessions
3 Hours/ Saturday
9:00 AM to 12:00 PM

Desired Candidate Profile

Graduates or Diploma Holders with a minimum of 2 years of work experience

Course Modules

● MODULE 1: Product Conception and Strategy
● MODULE 2: New Product Development
● MODULE 3: Marketing of New Products
● MODULE 4: Product Lifecycle Management and Strategy
● MODULE 5: Agile Techniques and People Management
● MODULE 6: Harvard Business School Publishing Simulation