IIM Kozhikode | Professional Certificate Program In Marketing & Sales Management

Course Detail

Program Overview

This certificate course in Marketing & Sales aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing & sales functions to deliver superior customer value and to achieve higher profitability in the market space. More specifically, the course has been developed in such a way that it deepens the participants understanding of marketing management concepts, and later they will be able to appreciate the critical of the same in sales planning and management functions. This understanding improves the participants ability to understand the ways and means to deliver superior customer value by utilizing the potential of sales. Thus, the successful completion of this program will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.

Who Should Attend

● Marketing & Sales Executives - Working Executives in Marketing/Sales or allied roles seeking an advancement in their current job profile.

● Working Professionals - Executives across any functional area, who aspire to make a career shift into marketing and sales

● Marketing & Sales Managers - Managers who wish to comprehend the dynamics between marketing and sales to effectively manage the functions and drive higher revenue

Program Highlights

● Certificate of Completion

● 2 Day In-campus Immersion Module

● Visualise direct impacts on organizational growth

● Learn through Real-life Examples & Case Studies

● Peer Learning benefits