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IIM Kozhikode | Professional Certificate Program In Marketing & Sales Management

The program aims to the development of working professionals in field of Sales & Marketing.

Course Snapshot

  • FeeINR 1,60,000 + GST
  • Work Experience10 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline

Course Detail

Program Overview

This certificate course in Marketing & Sales aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing & sales functions to deliver superior customer value and to achieve higher profitability in the market space. More specifically, the course has been developed in such a way that it deepens the participants understanding of marketing management concepts, and later they will be able to appreciate the critical of the same in sales planning and management functions. This understanding improves the participants ability to understand the ways and means to deliver superior customer value by utilizing the potential of sales. Thus, the successful completion of this program will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.

Who Should Attend

● Marketing & Sales Executives - Working Executives in Marketing/Sales or allied roles seeking an advancement in their current job profile.

● Working Professionals - Executives across any functional area, who aspire to make a career shift into marketing and sales

● Marketing & Sales Managers - Managers who wish to comprehend the dynamics between marketing and sales to effectively manage the functions and drive higher revenue

Program Highlights

● Certificate of Completion

● 2 Day In-campus Immersion Module

● Visualise direct impacts on organizational growth

● Learn through Real-life Examples & Case Studies

● Peer Learning benefits

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

● Diploma Holders (10+3) will be considered on a case-to-case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programe.

● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Course Modules

● Module 1 : Role of Marketing Research for Better Marketing and Sales Decision Making

● Module 2 : Marketing and Sales Analytics

● Module 3 : Data-driven Insights in Marketing and Sales

● Module 4 : Marketing Mix Modeling

● Module 5 : Developing Marketing and Sales Dashboard

● Module 6 : Sales Forecasting and Models

● Module 7 : Product Analytics

● Module 8 : Understanding the Marketing Potential through Data

● Module 9 : Product Potentiality and Feasibility Analysis

● Module 10 : Customer Analytics for Better Marketing and Sales

● Module 11 : Developing Branding Strategies and Plans

● Module 12 : Digital Marketing Analytics

● Module 13 : Marketing Strategy

● Module 14 : Emerging Trends in Understanding consumers

● Module 15 : Customer Relationship Management

● Module 16 : Customer Experience Management

● Module 17 : Selling

● Module 18 : Sales Force Management

● Module 19 : Sales Force Compensation

● Module 20 : Sales Territory

● Module 21 : Key Account Management

● Module 22 : Negotiation and Influencing

● Module 23 : Design Thinking