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IIM Kozhikode | Professional Certificate Program in Digital Marketing & Analytics

Receive Executive Alumni Status

Course Snapshot
  • FeeINR 1,65,000 + GST
  • Work Experience1 - 30 Years
  • Duration10 months
  • Delivery MethodOnline
Course Detail

Programme Overview
India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth USD 160 billion by 2025 (India Today, 2020). With such a lucrative outlook ahead, joining IIM Kozhikode's Professional Certificate Programme in Digital Marketing and Analytics will help you to develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns with marketing analytics.

Learning Outcomes
● Develop a holistic understanding of the digital marketing landscape
● Understand the digital customer in terms of needs and behaviour
● Learn the process of strategic decision-making in the digital world
● Evaluate and select digital marketing channels in order to meet strategic objectives
● Understand the key techniques used for digital marketing, including social media marketing and mobile marketing
● Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities

Programme Highlights
● Interact with eminent IIM Kozhikode faculty, Eruditus global faculty & renowned industry experts
●Become skilled in strategically evaluating and selecting digital marketing channels
● Learn industry-standard tools and best practices in digital marketing and analytics
● Receive a Certificate of Completion from one of India’s best B-Schools
(NIRF, 2020)
● Reach your career aspirations with Career Services (Plus)

Course Modules

● MODULE 1: Introduction to Digital Marketing
● MODULE 2: Marketing in a Digital World
● MODULE 3: Digital Marketing Strategy
● MODULE 4: Introduction to Digital Marketing Tools
● MODULE 5: Social Media Marketing and Content Marketing
● MODULE 6: Mobile Marketing
● MODULE 7: Digital Media and Entertainment
● MODULE 8: Marketing Analytics Processes