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IIM Kozhikode | Professional Certificate Program In Business Analytics

Improve Business Performance through Fact based Decision Making with Analytics

Course Snapshot

  • FeeINR 1,00,000+ GST
  • Work Experience5 - 18 Years
  • Duration6 Months
  • Delivery MethodOnline

Course Detail

Program Overview
Business Analytics is a set of techniques and processes that can be used to analyze large and noisy data to improve business performance through fact-based decision-making. It nurtures the amalgamation of data warehousing, data mining, statistics, and machine learning applies in various functional areas of business and management to find patterns in the relationships creates capabilities for companies to compete in the market effectively. It has been proven to be highly useful in industries such as banking, insurance, telecom, retail, travel, healthcare, etc., and has shown a very positive impact on business decision-making. The program is designed to provide in-depth knowledge of data-based decision-making using real case studies. The module based program would impart participants a sequential learning with a strong foundation of data analytic techniques followed by real applications across various domains.

Who Should Attend
● Middle-level managers who wish to switch to a career in analytics
● Business analysts who want to sharpen their knowledge in analytics
● Domain specialists and anyone within a wide range of professional backgrounds planning to undertake business analytics projects with the help of analytic tools and techniques
● Early managers and working executives who are new to the analytics domain
● Academicians from business schools

Program Highlights
● Help participants understand the critical concepts of business analytics and research, including
research design, data processing, and data analysis
● Clarify the scientific understanding of complex methods which are required in business
decision making.
● Help participants, effectively apply analytical concepts in real life scenario.

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
● Proficiency in English, spoken & written, is mandatory.

Course Modules

● Module 1 : Business Analytics Foundation
- Introduction to business analytics and data analytic tools
- Exploratory data analysis
- Statistical inference
- Marketing Management and CRM
● Module 2 : Business Analytics Techniques
- Predictive Analytics (Regression techniques, Logistic regression, Tree-based methods, Ensemble
Models, Time series analysis)
- Advanced analytics (Dimension reduction technique, Clustering technique, Conjoint analysis,
social media analytics)
● Module 3 : Business Analytics Applications
- Customer and Retail analytics
- Financial Analytics
- Supply chain Analytics
- HR Analytics
● Capstone Project