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IIM Kozhikode | Executive PG Certificate in Marketing Management

The programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Course Snapshot
  • FeeINR 3,12,000 +GST
  • Work Experience3 - 30 Years
  • Duration1 Year
  • Delivery MethodOnline
Course Detail

Programme Overview
Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived to provide specialised learning in the specific business function. Delivered through a combination of in-campus modules and live interactive learning mode, the programme offers a range of foundation, advanced and integrative courses in the specific functional area for working executives to build specialised competency in Marketing Management.

Programme Highlights
● The Curriculum covers Digital and Strategic Marketing
● Opportunity to learn from one of the top ten Indian B-schools
● One-week campus immersion
● IIM Kozhikode Alumni status
● Student privileges like E-library access
● Rich peer-group learning (an average experience of nine years of previous batches' participants)

Key Learning Objectives
● To build upon participants’ existing skills in sales and marketing
● To provide classical and contemporary marketing decision frameworks
● To inculcate a scientific approach to marketing practices
● To sharing advanced knowledge in sales, marketing and customer management

Desired Candidate Profile

● Bachelor's degree or its equivalent in any discipline with 50% aggregate marks or equivalent CGPA.
● Three years of managerial/entrepreneurial/professional work experience after graduation as on start the date of the programme.

Course Modules

● Quarter 1
- Marketing Management
- Marketing Research
● Quarter 2
- Consumer Behaviour
- Managing Business Markets
- Marketing Communications Management
● Quarter 3
- Sales & Distribution Management
- Services Marketing
- Digital Marketing
● Quarter 4
- Customer Relationship Management
- Product & Brand Management
- Strategic Marketing