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IIM Kozhikode | Executive PG Certificate in Marketing Management

Course Snapshot
  • FeeINR 2,50,000 + GST
  • Work Experience3 - 30 Years
  • Duration1 Year
  • Delivery MethodOnline
Course Detail

About IIM Kozhikode

IIM Kozhikode was the fifth Indian Institute of Management, founded by Government of India in collaboration with Government of Kerala at Calicut in the year 1996. IIMK also holds the credit for having pioneered the Interactive Distance Learning (IDL) Program for working executives in India. The Institute today is a leader in Faculty Development Programmes (FDP) and is the major QIP (Quality Improvement Programme) Centre of the All Indian Council of Technical Education, in the field of management education.

About TSW

The Second Wind (TSW) is an initiative by Times Professional Learning for working professionals who are keen to hone their skills to add value to their work for a more rewarding career.

About the Program

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Program Objectives

The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. It also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.
Participants of the EPGCMM, on successful completion of the one year Programme, would be awarded the title 'Executive Post Graduate Certificate in Marketing Management' by Indian Institute of Management Kozhikode.

Programme Structure

The duration of the EPGCMM is one academic year split into four quarters. An academic year normally begins in December/January. Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. Around 189 hours of learning is through Interactive Learning (IL) platform and around 36 hours of classroom learning through In-campus Module.

In-Campus Component

The in-campus module is held at the very beginning of the Programme & is mandatory to attend. The six day module provides participants an orientation towards case based learning, foundation to analytical thinking and orients them to the learning culture of IIMK apart from discussions on contemporary issues in management practice and trends in the industry and business. Participants have to make own arrangements for their travel and stay.

Interactive Learning (IL) Component

The IL component forms the core of specialization programmes. Instructors from IIMK, facilitate learning through two-way audio/video synchronous telecommunication mode from the Studio based at IIMK Campus. Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.

This Programme is currently offered through the technology platform of Times Professional Learning. The technology allows the Instructor to use power point presentations, video, audio, white boards and translators to effectively communicate ideas and interact with the participants.Participants can attend the classes from designated class room centers available in major cities in India.

Course Schedule

Monday 06:45 PM - 09:45 PM
Sunday 03:30 PM - 06:30 PM

Desired Candidate Profile

- A Bachelor's Degree or its equivalent in any discipline with minimum 50% aggregate mark or equivalent CGPA.
- 3 Years of managerial/ entrepreneurial/ professional experience after graduation as on 20th October 2019 (Last date to apply online for the programme)

Course Modules

MODULE 1: Marketing Management
MODULE 2: Marketing Research
MODULE 3: Consumer Behaviour
MODULE 4: Business to Business Marketing
MODULE 5: Retail Marketing
MODULE 6: Marketing Communications Management
MODULE 7: Sales & Distribution Management
MODULE 8: Service Marketing
MODULE 9: Internet Marketing
MODULE 10: Customer Relationship Marketing
MODULE 11: Product & Brand Management
MODULE 12: Strategic Marketing