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IIM Kashipur | Executive Development Program in Strategic Brand Management

Brand is the promise that product should deliver

Course Snapshot
  • FeeINR 100000 + GST
  • Work Experience2 - 30 Years
  • Duration6 months
  • Delivery MethodOnline
Course Detail

Program Overview
The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.

The course will enable you with skills to make brand-oriented decisions in your organization. The learning and insights from the course will provide a direction to develop competent brand strategies. You will learn to evaluate existing brand architecture at your organization and map it to a more recent and advanced architecture that uplifts the brand. The course is designed for working professionals from across industries, domains such as B2B & B2C, and seniority levels in organizations. The course will also benefit entrepreneurs who either have family businesses or are managing start-ups. If you are an entrepreneur, business owner, or managing a growth stage start-up, the course module will help you develop ideas for scaling your business further up and make you an expert in the area of branding.

Who Should Attend
● Working professionals from both B2B and B2C domains
● Entrepreneurs running family businesses or start-ups
● Working professionals from various industries such as Hotel/Hospitality, IT/ITES, Banking, Insurance, retail, real estate, etc.

Program Highlights
● Earn a certificate
● Learn from the best
● Engaging Curriculum
● Hands-on Learning
● Acquire real-life knowledge
● On-campus module

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
● Working professionals with at least 2 years of work experience

Course Modules

● Module 1: Marketing Strategies
● Module 2: Product and Brand
● Module 3: Testing and Development
● Module 4: Growth and Deletion
● Module 5: Brand Strategy
● Module 6: Brand Elements and equity
● Module 7: Managing Brand Performance