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IIM Indore | Executive Programme in Sales & Marketing

In today's competitive environment Marketing & Sales are the key drivers for winning and retaining new businesses.

Course Snapshot
  • FeeINR 2,07,500 + GST
  • Work Experience2 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline
Course Detail

Programme Overview
Having a great product alone is not a guarantee of success in today's world, the product should fulfil customer needs and the value of the product should be communicated effectively by the sales and marketing team to ensure success. In today's competitive environment Marketing & Sales are the key drivers for winning and retaining new businesses. The programme will combine a balance of theoretical and practical knowledge for the participants. It will help the participants to get the latest marketing and sales trends, work with the most efficient tools in the market and get equipped with all the necessary skills in this fast-changing business environment.

Programme Highlights
● Curriculum covering strategic aspects of marketing
● Learn to create and manage integrated marketing communications
● Understand the end-to-end process of new product development
● Learn tools and techniques of brand management and digital marketing
● 3-day campus immersion
● IIM Indore Executive Education Alumni status

Who Should Attend?
● Mid-level marketeers who have the basic knowledge of marketing, operations and sales but now want to deep dive into this field to expand their knowledge
● Participants who need a boost in their sales and marketing career and are keen to learn about the current market trends, marketing mix, buying behaviour, evolving brands and more
● Senior-level marketeers with good experience and knowledge in this domain but need to update themselves with the current ongoing marketing trends and change the course of their career

Desired Candidate Profile

● Diploma (10+2+3) or bachelor's degree or equivalent (10+2+3 or 10+2+4) or 2 years' master's degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years
● Minimum two years of work experience is required post completion of the qualifying education

Course Modules

● Foundations of Marketing
● Conducting Market Research
● Consumer Behaviour
● New Product Development
● Brand Management
● Pricing Methods and Strategies
● Digital Marketing
● Marketing Strategies
● Sales Management
● Sales Forecasting
● Marketing Channels
● Distribution
● Creating and Managing Integrated Marketing Communications
● Services Marketing
● B2B Marketing
● Emerging Trends in Marketing