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IIM Indore | Executive Program in Advanced Marketing Management

Lead Marketing Initiatives successfully!

Course Snapshot
  • FeeINR 1,97,500 + GST
  • Work Experience5 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline
Course Detail

Programme Overview
Marketing is the foundation of business and can be a force for strategic change. How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across business landscapes?
This programme creates the next generation of marketing leaders. It equips participants with advanced thinking, analysis and marketing management skills. It is the ideal next step for marketing professionals who want to uncover deeper marketing insights and understand the fast-evolving marketing environment. This programme will help participants to take tangible marketing initiatives – and lead those initiatives successfully.

Programme Highlights
● Contextually designed for working executives
● Programme faculty team includes the best of domain experts
● Focus on real business use cases
● IIM Indore Certification, Triple Accreditation - AMBA, EQUIS & AACSB
● Campus immersion
● IIM Indore Executive Education Alumni status

IIM Indore Alumni Benefits
● Communication of brochures and newsletters from IIM Indore
● Access to the IIM Indore Campus Library (onsite access only)
● Official email ID of the institute.

About IIM Indore
Established in 1996, Indian Institute of Management Indore has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Human Resource Development, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017. IIM Indore seeks to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs. In recent times, IIM Indore has bagged the Fifth Rank (5th Rank) in the National Institute Ranking Framework (NIRF) announced by the Ministry of Human Resource Development (MHRD), Government of India on April 08, 2019.

Course Schedule

● Saturday First Session 12 p.m to 1:15 p.m
● Saturday Second Session 1:30 p.m to 2:45 p.m

Desired Candidate Profile

● Diploma (10+2+3)/Graduate/Post-graduate from Universities recognised by Association of Indian Universities.
● Minimum 50% marks in either Diploma or Graduation or Post-graduation (or its equivalent).
● At least five years of post-graduate work experience.

Course Modules

● Marketing Fundamentals
● Marketing Strategy and Practice
● Marketing research methods
● Customer insight
● Data driven marketing
● Strategic brand management
● Product innovation management
● Distribution and price management
● Integrated marketing communication
● Digital marketing strategy
● Customer centric Management
● Consumer neuroscience and neuro marketing
● Leading the integration of digital and traditional marketing