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IIM Calcutta | Executive Programme In Communication Strategies For Corporate Leaders (EPCSCL Batch 03)


Course Snapshot
  • FeeINR 2,17,000 + GST
  • Work Experience8 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
Course Detail

Programme Overview

Communication is the key to success in every aspect of life and ever so in a competitive business environment. As professionals progress into larger roles, strategic communication capabilities become a key influencing factor to realize their goals, objectives, vision and mission. The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. The major takeaway of the programme is to provide a novel communication guidebook that can help corporate leaders operationalize their vision and mission.

Who Should Attend
● Executives in leadership positions at all levels looking to improve their impact and performance through effective and impactful leadership communication.

Program Highlights

● Learn strategic skills in leadership communication to assume higher leadership positions
● A novel communication guidebook that can help corporate leaders operationalize their vision and mission
● Gain insights on maneuvers that can act as game changers in complex business scenarios that requires critical thinking
● Adopt a neo-classical approach to Communication Analytics
● Understand the Argumentation / Persuasion theory of behavioural economics as communication converters
● Effectively convey your insights and recommendations to your team and organization

Desired Candidate Profile

● Working managers with an experience profile of 8 years or more, who are at least Graduates (10+2+3) in any discipline with 50% marks. Candidates would be short-listed on the basis of an assessment of background and motivation based on the application form submitted and also performance in the personal interview.

Course Modules

Leading with Communication Strategy
Argumentation / Persuasion
Leadership Narratives - Public Speaking:
Presentations in Virtual Environment
Leaders as Conflict Processors – Conflict Resolution and Negotiation
Cross-Cultural Business Communication
Leadership in Diverse Organisational Structures, Cultures and Communications
Leveraging Digital Communication for Leaders
Communication Analytics
Self-Branding in Transitional Scenarios