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IIM Calcutta | Advanced Programme for Marketing Professionals

This programme equips you with cross-disciplinary skills to survive in the competitive field and master the art of effectively managing consumers and business.

Course Snapshot
  • FeeINR 3,40,000 + GST
  • Work Experience7 - 15 Years
  • Duration1 Year
  • Delivery MethodOnline
Course Detail

Programme Overview
The sales and marketing function at any organisation forms the backbone of the business. A proper and scientific approach to the sales and marketing function makes the business viable and efficient and makes the business reasonably immune to sudden and inevitable environmental changes. This one-year programme is developed with a clear focus on sales and marketing for big corporates, small and medium enterprises, and entrepreneurs.

Programme Highlights
● Opportunity to be a part of IIM Calcutta, India's top management school
● A popular programme with the 12th batch being launched in 2021
● IIM Calcutta Certification and Executive Education Alumni status
● 5-day in-campus sessions at IIM Calcutta
● Curriculum includes Digital and Social Media Marketing
● Insights on Marketing Analytics

Programme Objectives
● Learn cutting-edge knowledge about sales and marketing theory and practice
● Develop knowledge and competence for effective marketing planning and execution
● Learn and appreciate challenges of complexities posed by the inter-relationship of various marketing-mix elements and ways and means of building an effective response
● Appreciate organisational context of marketing decision-making and issues thereof
● Groom themselves for higher roles in sales and marketing function

Desired Candidate Profile

Educational Qualification
● Diploma (10+2+3)/Bachelor's degree (10+2+3 or 10+2+4) or its equivalent or 2 years' Master's degree or its equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB
● Minimum 50% aggregate marks of all years in either Diploma or Bachelor's or Master's degree or its equivalent

Work Experience
● Candidates should be working at the time of filling up the application form.
● Candidates should have a minimum of 5 years of work experience post completion of qualifying education

Course Modules

● Why Consumers Buy?
● Understanding Markets
● Financial Acumens for Marketing
● Managing Teams
● Workshop on negotiation skills for Sales & Marketing
● Managing Products, Services and Brands
● Managing Sales, Channels, Retail
● Integrated Marketing Communication
● Contemporary issues in Marketing
● Formulating & Designing Marketing Strategy