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Home Courses IIDE | Post Graduate Programme in Digital Marketing | Mumbai

IIDE | Post Graduate Programme in Digital Marketing | Mumbai

The programme that aims to transform you into well-rounded digital marketers.

Course Snapshot

  • FeeINR 6,45,000 /- (Starts as low as ₹20,000)
  • Work Experience0 - 4 Years
  • Duration11 Months
  • Delivery MethodCampus

Course Detail

Program Overview

At IIDE, we take pride in offering an intensive 11-month Post Graduation Program in Digital Marketing that aims to transform you into well-rounded digital marketers. With A comprehensive curriculum that includes all the essential skills sought by brands & agencies today, this program is meticulously designed to accelerate your career.

In addition to mastering core digital marketing competencies, our program places a strong emphasis on developing essential soft skills. We understand that excelling in digital marketing requires more than just technical expertise; it also demands critical thinking, communication & the right mindset. Therefore, we offer rigorous & continuous placement training to help you not only crack interviews & secure jobs but also thrive in those jobs. Our goal is to ensure that you are industry-ready even before you step into the professional world.

Desired Candidate Profile

  • Graduates with a minimum of 50% in their last qualifying exam.
  • Freshers, Interns, and Young Working Professionals.
  • Work experience: 0-4 years.
  • No CET/CAT/CMAT required.

Course Modules

Sem 01

01 Foundation Introduction to Digital Marketing

  • Marketing & Management Fundamentals
  • Customer Centricity
  • Research: Market, Brand, Competitor
  • Agencies & Structures
  • Placement Orientation
  • Design Essentials
  • Microsoft Office: Excel & PPT
  • Soft Skills: Grooming & Networking
  • Presentation Designing & Delivery
  • Brand Management, Strategy & Positioning
  • Foundation Project

02 Setting up a website

  • Introduction to Website Designing

03 Content Strategy

  • Content Strategy
  • Storytelling
  • Copywriting & Content Writing
  • Content Strategy Project

04 Organic Social

  • Organic Social Media Marketing
  • Influencer Marketing

05 Paid Ads

  • Introduction to Digital Paid Media Landscape & Introduction to Meta
  • Basic Math revision & Introduction to digital media metrics
  • Meta Ads
  • LinkedIn Ads
  • X & Snapchat Ads
  • Meta Ads Project Presentation
  • YouTube Ads
  • Google Display Ads
  • Google Demand Generation & UAC
  • Paid E-commerce
  • Paid Search

06 Media Planning & Buying

  • Media Planning
  • Media buying
  • Client Servicing
  • Google Workspace: Sheets & Slides
  • Etiquettes & Communication
  • Using Problem Solving frameworks

Sem 02

07 Website

  • Creating your website portfolio

08 Organic Search

  • SEO: On-Page, Off-Page & Technical
  • Using Quora & Pinterest
  • Digital PR
  • YouTube SEO
  • App Store Optimization (ASO)

09 Paid Ads (Advance)

  • Programmatic + OTT + Native Ads
  • Affiliate Marketing
  • DIgital Ad Sales

10 Reporting & Data Visualisation

  • Looker Studio

11 Ecommerce Organic

  • eCommerce Management
  • Build Your Shopify Website
  • WooCommerce

12 Online Reputation Management:

  • Brand Reputation Marketing & Management

13 Lead Management & Analytics

  • Introduction to Lead Generation & Nurturing
  • Landing Page Optimization
  • Customer Relationship Management
  • Email Marketing
  • Drip Marketing
  • Chatbots
  • Conversion Tracking
  • Conversion Rate Optimization
  • Growth Marketing
  • Retention Marketing
  • Multilingual Marketing
  • Google Tag Manager
  • Google Analytics
  • Multi-Platform Attribution

14 Brand Planning & Strategy

  • Brand Management & Positioning
  • Project Management
  • Integrated Marketing Strategies
  • Content Strategy Project

15 A.I. in Marketing

  • Generative AI in Digital Marketing + ChatGPT

16 Creative Marketing

  • Creative Production / Content Creation & Promotion
  • Video Marketing & Script Writing
  • Podcast Marketing
  • Digital Designing Tools

17 Business Skills

  • Campaign Planning
  • How to Start Your Own Digital Marketing Agency
  • How to Earn as a Freelancer
  • B2B Marketing
  • Art of Pitching
  • Personal Branding
  • Negotiation Skills
  • Aptitude & Guesstimates
  • Excel Advanced: Reporting & Analysis
  • Ethics & Legalities

18 Brand Planning & Strategy

  • Brand Management & Positioning
  • Project Management
  • Integrated Marketing Strategies
  • Content Strategy Project