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Pouring Pounds Reviews by Employees

Company Overview: CashKaro is India's #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we're on a rocket ship journey-already surpassing - 300 crore in revenue and racing towards - 500 crore. EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it's micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks. BankKaro, our latest venture, is rapidly becoming India's go-to FinTech aggregator, similar to Paisabazaar. Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India! Role Overview: We are seeking an ambitious and results-driven Retention Manager for CashKaro. The ideal candidate should have 3-8 years of experience in retention management, with proven experience in driving significant revenue or customer experience improvement via strategies innovation. Key Responsibilities: Responsible for owning retention of user cohorts, minimizing churn and improving LTV: The core ownerships areas will be: - Strategy: Work with team to determine a clear strategy for user Retention and lifecycle management - Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns - Lifecycle Management: Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals - Execution: Should be hands-on in setting up campaigns and experiments, landing pages, emails etc. - Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude - Data obsession: Review the data daily to determine next course of action - Scale: Build for scale Must Have Skills: - - Proven Experience in Driving Impact through Retention Strategy Development - 3-5 years of experience in retention management, preferably in B2C or tech companies. - Micro-Segmentation and Micro-Cohorting - Expectation: Ability to independently create micro-cohorts based on user shopping and platform visit behaviors, optimizing target group sizes to reduce costs and improve ROI. - Measurement: Familiarity with RFM (Recency, Frequency, Monetary) models, LTV analysis, and churn probability segmentation.

Gurgaon/Gurugram

CashKaro - Retention Marketing Manager (5-8 yrs)

Apply to 1 Pouring Pounds jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Pouring Pounds Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 Pouring Pounds jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Pouring Pounds Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM