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Position Title: Customer Marketing Manager - Modern Trade Function: Sales Key Stakeholders: Internal: - Head Modern Trade - ASMs/ASEs -Modern Trade - Brand Team, - Key accounts manager - Supply Chain and Commercial External: - Category Heads / Managers of Retail Chains, - BTL and activations agencies - Purchase Heads - Commercial Mangers Educational Qualification: MBA (Specialization in Sales & Marketing) from a Premier B School Experience: 5 - 8 years (min 2 yrs channel experience, prior exp in trade marketing / key account management) if from a Prem B School, 5-7 years years if otherwise Preference: Current exp. In Modern Trade working as customer marketing/trade marketing/ key accounts manager Purpose Of the Role : Key conduit between marketing, sales and customer team. Works as strategy and insights arm of the channel. Ensures GTM planning & execution, A&SP management, building categories in MT and working closely wih MT customers to build brand/category basis shopper/retail insights. Key Responsibilities: 1. Category development : - Responsible for revenue, growth, demand planning and business development for set of categories - Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities - Develop a joint brand-channel activity calendar for building the categories 2. New product launches, brand led activations and visibility planning : - Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands - Develop and execute brand activations in close coordination with KAMs, Ops and Customer team - Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same 3. Insighting and actioning - MT customer / Key Accounts Manager / MT Sales : - Work closely with MT customers, Key account managers and Ops team (area heads) to understand shopper, field and retail levers - Provide adequate data and market intelligence to key accounts to meet the Joint Business Plan - Joint working with customer category managers, marketing team, insights team and retail data to understand & build on shopper/retail insights and bring out opportunities 4. Channel development projects and data insighting : - Assess potential for special packs and work on the development of the same with the cross-functional team - Work on shopper insights led category management - Work on projects to lead innovation in channel : product mix (combos), promotions, visibility, systems & processes and channel activations - Research and data analysis on offtake data, shopper retail data, nielsen etc. Lead insighting into action 5. Promotion and A&SP Management - Design shopper promotion along with KAM and Ops - Responsible for A&SP / spends management for the set of categories. Stringent check & tracking of the same. - ROI check and pre-post evaluation of spends , promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact

Mumbai

Bangalore

Britannia - Customer Marketing Manager - Modern Trade - IIM/FMS/MDI/XLRI/ISB (5-8 yrs)

Apply to 1 Britannia jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Britannia Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 Britannia jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Britannia Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

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