ZS Associates - Solution Marketing Associate

Skills : Marketing experience, Develop discreet sections of marketing collateral and sales enablement content such as email copy, brochures, web copy, presentations and sales primers

Experience: 1-2 years

Location: Gurgaon

Solution Marketing Associate

We seek a Solution Marketing Associate to join our Marketing Team in our New Delhi, India office. Reporting to the Industry Marketing Manager, the Solution Marketing Associate will be part of a team that collaborates with the Industry Marketing Manager and Solution Marketing Senior Associate to execute marketing programs. This is a hands-on role with tactical responsibilities that requires strong American-English communication skills and secondary market research and reporting skills.

Responsibilities :

- Contribute to marketing projects and implement marketing programs in close collaboration with solution and industry marketers.

Execute awareness and lead generation campaigns in collaboration with the solution/industry marketers and digital teams (may include digital and social marketing, e-mail, webinars, paid search, etc.).

Develop discreet sections of marketing collateral and sales enablement content such as email copy, brochures, web copy, presentations and sales primers.

- Perform secondary market research and competitive analysis.

- Measure and assess marketing activities, and report on outcomes and program effectiveness.

Qualifications :

- Exceptional spoken and written American-English communication skills.

- Bachelor's degree in business discipline, marketing preferred.

- 1-2 years of marketing experience preferred

- Strong MS Office Skills (Word, Excel, PPT etc.). Comfort manipulating and analyzing data in Excel critical.

- Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures. Candidates with experience pulling and analyzing data from Google Analytics, Hubspot, SFDC and other marketing tools preferred.

- Experience with secondary market research (may include research on LinkedIn to build target lists, competitive research, industry research, etc.).

- Experience creating impactful sales or marketing materials, including brochures, web copy, presentations and sales primers.

- Strong international collaboration skills.

- Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget.

- Must be a self-starter that is able to learn quickly and independently.

Salary Offered: 8 - 10 LPA