ZS Associates - Customer Insights Associate Consultant

Customer Insights Associate Consultant

About ZS Associates: ZS Associates is a global management consulting firm focused on marketing and sales effectiveness. ZS combines deep expertise with rigorous, fact-based analysis to deliver consulting services, business operations, technology solutions and software that help companies improve performance and results. ZS helps companies achieve marketing and sales success through a complete and integrated range of services, from issue-specific solutions to large-scale business transformations.

With more than 3,300 professionals in 20 offices around the world, ZS Associates provides clients depth of expertise and breadth and capacity across marketing and sales functions. ZS is noted for its strong presence in the pharmaceutical and health care industries, yet our work has expanded into selected industries with significant investments in marketing and sales.

About the ZS Associates, India Capability and Expertise Centers: ZS has two Capability and Expertise centers in Pune and Gurgaon. With over 2,000+ employees, they have witnessed dramatic growth. Today over 60% of ZS's people are based in the Capability and Expertise Centers. Our teams within the Centers work in conjunction with onshore colleagues to deliver all types of sales and marketing projects to our clients. The centers primarily support projects for US and Europe clients, in the areas of Business Analytics, Business Operations and Business Technology.

Responsibility:-

ZS Associates is looking for an Associate Consultant with advanced quantitative analytics skills for its quantitative market research practice. This position will have the opportunity to provide market research expertise to multiple teams working across many clients, practice areas and geographies. This role will assist our clients in developing strategies to assist our clients in shaping their product development strategy, value proposition, customer segmentation and targeting, go-to-market strategies, marketing campaigns, sales forecasts, and sales and marketing effectiveness. Our marketing research capability is a blend of marketing science, research skill, and sales and marketing expertise

Associate Consultants work together with Consultants, Managers and Principals and thus quickly gain exposure, knowledge and experience. As a Quantitative Customer Insight Associate Consultant, you will:

- Engage with onshore teams and clients to shape the client problem and identify the key issues

- Coordinate projects including formation of hypotheses, design and conduct analyses, synthesize conclusions into recommendations, and presentation of results to clients

- Participate in client engagements and advise project teams on:

Sampling methodologies, sampling plans and sample sizes

Performing appropriate statistical modeling methodologies to meet study objectives

Creating multi-attribute experimental designs

- Work on multiple marketing and market research projects simultaneously

- Provide thought leadership and innovation within the quantitative market research practice area

Qualifications:-

Associate Consultants come to ZS with a strong academic record and prior experience with Market Research. The successful candidate will have a strong background in Market Research with demonstrable ability to understand and lead all complex multivariate analyses including regression, factor analyses, cluster analyses, perceptual mapping. Specific expertise in advanced methodologies is

required, including trade-off analytics (e.g., discrete choice/conjoint) and latent class segmentation techniques is a plus.

Qualified candidates will possess the skills detailed below and relevant work experience:-

- Demonstrated skills in a market research environment with an advanced knowledge of quantitative market research techniques and industry practices

- 2 to 3 years of hands-on work experience in primary market research

- Hands on knowledge of multi-variate statistical methods (e.g., regression, factor analysis, cluster analysis, conjoint / choice modeling) is a plus

- Ability to generate insights from primary market research

- Ability to communicate complex ideas clearly to the team

- Can work collaboratively in a team setting and motivate others

In addition, we seek individuals with the following:

- Self-motivation

- Analytic problem solving skills

- Excellent written and verbal communication skills

- Detail orientation

- Organization & planning skills

- Strong work ethic

- Leadership experience

- Personal initiative