Zonal Incharge - Retail Channel - Bulk Vended Milk/Poly Pack Milk

Job Title : Zonal Incharge

Location : Field

Grade : ASM

Administrative Reporting : RSI

Functional Reporting : RSI

Main Purpose (Captures Essence Of The Job In Brief) :

- To plan and achieve the sales targets of Bulk Vended Milk and Poly Pack Milk through the retail channel in the Zone and the optimum utilisation of assets.

Main Responsibilities: (Listed In Order Of Priority) :

- To prepare annual sales targets for the Zone taking into consideration the business plans and past trends.

- To ensure that the targets are achieved through planning, implementing and reviewing month and area wise

- To facilitate the Area In charges in preparing and achieving targets, managing the supplies, estimating demand, managing retailers/ distributors.

- To plan the deployment of assets (visi-coolers, insulated containers, COWs) in the Zone for their optimum utilisation.

- To monitor and review the sales targets, potential for expansion, evaluate promotion schemes in coordination with the field sales team

- To ensure implementation of promotional activities/ schemes in the Zone as specified by the Marketing department at MDDL.

- To plan and organize Consumer Information Camps in co-ordination with the Consumer Information Service Department.

- To develop distributors/ retailers by identifying training needs and coordinating with the Training and Development team for carrying out the training programs.

- To ensure individual counselling/ training is given to retailers/ distributors by the Area in charge, for effective management of the Milk Shops and Customers.

- To ensure sales realization from the retailers/ distributors and follow up on issues related to dishonoured cheques and other discrepancies.

- To ensure that customer complaints are attended to and effectively resolved within the shortest timeframe possible, including approving replacement of product if necessary

- To follow up to ensure problems/ disputes between the transporters, distributors, retailers are resolved.

Additional/ Occasional Responsibilities (Listed In Order Of Priority) :

- To assist the logistics team in route rationalisation (planning additional routes) when there is an increased demand.

- To gather information about the market scenario regarding competitor's product line, pricing, schemes, profitability for making counter plans.

Job Specifications :

Education : Graduate/PG with professional training in Sales & marketing

Experience : Min 4 yrs

Training :

Skills/ Attributes :

- Planning skills

- Persuading skills

- Motivational skills

- Supervisory skills

Scope Of Job:

Area & Target/ Measure :

Volume/ Turnover/ Others (Units) 2.25 LLPD (varies)

Internal And External Contacts :

Internal Interfaces (other than direct reportees and immediate superior) :

Position/ Department/ Organization & Purpose of Contact :

Dairy : Control Room For supply of BVM

Logistics : PPM/ ICP For supply of PPM

Commercial : For recovery of payments

TSG : For deployment and removal of assets

External Interfaces :

PPM Transporters : For supply of PPM

PPM Distributors : For supply of PPM

Vendor development : For supply/quality of PPM

Institutions : For bulk supply of Milk

Organizations having own residential complexes For setting up retail outlets for the residents

Additional Information About The Job :

Nature Of Situations/ Problems Faced In The Job :

Duties are varied in nature and require reference to precedents, extensive interpretation of instructions or individual judgement for solving commonly encountered problems

Extent To Which Job Is Defined : The tasks are well defined but it involves application of practical skills/acquired knowledge

Extent Of Guidance Received :

- General Instructions - Work is subject to general instructions only and specific completion targets are normally specified. Regular progress reviews are undertaken but assistance from superior is typically given only when required.

Salary Offered: 6 - 8 LPA