Head - Consultant & Managing Partner at A1 REcruiters
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Zonal Head - Trade Marketing - FMCG (3-10 yrs)
EDUCATION: MBA - Marketing
INDUSTRY : LIQUOR
Job Description
- Would be managing a portfolio of key brands for South Regional Profit Centre covering the 3 to 4 states
- Framing & executing regional advertising & sales promotional activities for these brands.
- Responsible for Planning annual Marketing Calendar, Budget and Managing the same for region
- Overseeing flawless execution of National Marketing plans in the Region & coordinating with the Sales and Marketing functions.
- Managing product launches / volume estimation / market penetration / MS & generating MIS on a monthly, quarterly and yearly basis.
- Focus on developing trial generation, visibility and imagery (IVT Framework) for the brand basket.
- Conducting training programs for front line sales force & developing vendors for quality output, timely execution and cost efficiency.
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