About Zivame :
- Zivame is the first online lingerie destination in India and the largest today featuring everything that an Indian woman needs: bridal lingerie, plus size lingerie, every day wear, shape wear, leisure wear, nightwear and swimwear for women. Zivame today enjoys a majority of the online market share. This is a very high growth segment with women online shoppers projected to be ~40 million and the potential online opportunity is ~$2.4 Billion by 2016.
- Based out of Bangalore, Zivame started operations in August 2011 and is well funded and supported by well-known VCs - IDG ventures, Kalaari Capital and Unilazer (Ronnie Screwvala), Khazanah fund, Zodius Capital. Zivame takes pride in the 200+ talent from diverse backgrounds and strong pedigree
Role : Vice President - Category
Senior most role in Category Management. Will manage P&L /Revenue for all our brands across our Online and offline channels
Job Description :
As the Category Head (all brands) you believe in - bigger and better- topline and bottom-line. If you believe that every woman is a potential customer and are ready to lead a transformative category, then we should talk.
Key Responsibilities :
- Own the business P&L for all brands and categories, Co-own the P&L of all categories across all the sales channels including Online, retail stores, distribution and marketplace
- Accountable for merchandising and sales strategy and new product introduction and expansion of product portfolio.
- Work closely with the Design team in coming out with new product introduction, category strategy as well incorporating latest fashion trends in company portfolio
- Own pricing strategy based on market potential, consumer insights, margins, competitive signals, etc. Drive necessary promotions
- Build and fortify the business model: Go deep, understand where new category opportunities are and chase them.
- Know the customer: Research customer behavior, develop customer insights, know more about the customer than the customer
- Sense the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.
- Brands and Vendor network management & operations
- Ownership of all category specific marketing activities
- Deliverable include sub category-wise traffic, conversions, customer base & revenues
- Work with online & offline marketing, category & website teams to conceptualize and implement initiatives for category freshness
- Building category level shopper understanding and gaining deeper insights
- Identify the growth areas and new business scope within the existing category
People leadership :
- Lead team of 3 category managers and 5 member Planning team
- Build, retain and groom a strong team to deliver across functions
Desired background
- Masters degree in Business Administration or related degree in Fashion Management. Preferably from Premier business school or Fashion institutes
- P&L Management experience
- Experience of working in Retail/Apparel industry, preferably of online industry also
- Has Managed Category or Product or Merchandising roles in previous roles
Desired Competencies
- P&L Management, Growth Mindset
- Desire and ability to think like the customer
- Ability to translate strategies into execution plans and take them to completion
- Willing to take risks to grow the category in a rapid pace
- Excellent verbal and written communication with interpersonal skills
- Strong understanding of technology and business
- Ability to connect with people across teams & levels
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