About us:  Zivame is the first online lingerie destination in India and the largest today featuring everything that an Indian woman needs: bridal lingerie, plus size lingerie, every day wear, shape wear, leisure wear, nightwear and swimwear for women. Zivame today enjoys a majority of the online market share.   Zivame is in the business of demand creation and not just demand fulfilment, which makes this journey exciting. We believe that lingerie in India is an underserved market with pent up demand. Zivame was started with a purpose of building the confidence of a woman through merchandise, technology and service, by understanding her intimately.  Zivame believes they are instrumental in getting Indian women to dress better under and do this by growing a category whose offline representation is underserved because of range and size availability, lack of consultation and social discomfort. Zivame is the first company that made a woman say BRA on TV, and break taboos. Zivame believes that paving a new path is in its fabric and is changing the way women think about lingerie, experience lingerie and themselves. Zivame is changing every woman's behavior. A 55 year old buying a tummy tucker or a woman from Siuri opening her first shipment of push up bra Zivame, is building a woman's confidence, intimately.  The first to create demand, where none existed, the number of online searches for Zivame are more than that for - lingerie-, when a woman traveled 649 km to get herself fitted for the right bra or when an army officer asked for period panties on a public platform, Zivame knows it is not just creating a company but creating a category. Zivame is continuously working towards evangelizing - fit- through all customer touch points  The private label strategy and growth in less than a year gives Zivame the conviction that this category will outperform by bringing it out of the closet, giving range and choice that the woman had never imagined before. Today the private labels contribute to 40% of the business and Zivame does 5 to 6 times more business than any horizontal in this category.  Designation: Head - Digital Marketing  Reporting structure -   This role will report to the COO  Will have a team of 5+ people reporting to this role  MUST HAVE CRITERIA - Experience in paid digital marketing, Education from premium engineering college or B School  Key Purpose:  Lead the efforts of digital marketing and CRM : customer acquisition and retention, Performance marketing of all digital channels  This is a strategic role which will play a key role in the continued growth of Zivame. The key purpose is scaling the overall business for Zivame.com with a special focus on Marketing.  MARKETING  - To be responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels.  - Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.  - Leverage data and analytics to deliver strong marketing efficiencies and create an advantaged digital marketing effort.  - Manage SEO and SEM  - Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.  - Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.  - Create feature specification documents for changes to the website and develop ad copy, landing pages, banner creatives and other marketing collateral.  PEOPLE  - Build, retain and groom a strong team to deliver across functions  - Set goals, define KPIs and ensure team tracks effectively towards goals  Skills / Qualification / Experience  - Should have experience of digital marketing  - Candidates from premier institutes preferred.  - Should have great communication and leadership skills.  - Should have managed a team in the past.  Interested candidates, please apply with your updated resume.  Rabi Agrawal Manager, Talent Acquisition Zivame.com

Bangalore

Zivame.com - Head - Digital Marketing 

Zivame.com - Head - Digital Marketing  ,Job Description for Zivame.com - Head - Digital Marketing  in Zivame in  Bangalore for (5-15) years of experience. Apply Now!

Job Description for Zivame.com - Head - Digital Marketing  in Zivame in  Bangalore for (5-15) years of experience. Apply Now!