ZipDial - Product Marketing Manager - FMCG

Job Description:

- Responsible for developing and owning the go to market strategy, positioning, packaging & pricing of ZipDial’s platform and solutions for the FMCG vertical

- Drive ZipDial’s understanding of our customer needs by staying on top of market trends, analysing customer objectives, collaborating with the Business Development team

- Inform ZipDial’s product roadmap for the FMCG vertical, alongside ZipDial’s product management team

- Be responsible for overall performance of ZipDial’s product & solutions in the FMCG vertical, including driving required data analysis

- Design new solutions, including pilot campaigns, to ensure ZipDial is continually innovating within the FMCG vertical

- Be a thought leader to ZipDial’s management team on the FMCG vertical, and the wider mobile marketing space

- Build the capabilities of ZipDial’s business development team by developing sales materials and training as required

- Build 3rd party partnerships where required, to execute on ZipDial’s strategy

- Potential for P&L responsibility in the longer term

- Strong career growth, including building a team, available for candidates who prove themselves

Desired experience:

- Experience in any of marketing or a digital agency (in a strategic role), strategy consulting, CRM team in an FMCG brand, retailer loyalty company / team preferred. If strategy consulting background, exposure to marketing and / or FMCG projects strongly preferred

- Preference for candidates who have worked in technology businesses

- Business development, Client management and / or project management experience preferred

Qualifications/Skills:

- Must have exceptionally strong strategic thinking and problem solving skills

- Must be naturally analytical and be very comfortable with numbers

- Strong initiative and real self-starter

- Creative flair and strong interpersonal skills

- Aptitude to learn tech products and services is essential

- Desire & drive to help take a break-out start-up to the next level

About ZipDial:

ZipDial is the pioneering marketing + analytics platform for mobile marketing via missed calls. Marketers and advertisers love ZipDial to transform their brand campaigns into highly interactive and viral, while building a loyal customer base.

Founded in 2010 by Valerie Wagoner and Amiya Pathak, ZipDial is backed by leading US and India based investors like 500Startups, Times Internet, Blume Ventures, Jungle Ventures (Singapore) & Unilazer Ventures.

Before founding ZipDial, founders have worked at senior levels at companies such as Zapak.com, eBay, Xerox, mChek and Ketera.

ZipDial is committed to empower advertisers and brand managers to execute analytics-driven, large scale engagements. Aside to its India operations, ZipDial has served customers in Caribbean, Sri Lanka (launched in Apr 2013) and Bangladesh (launched in Oct 2013)

The company is headquartered in Bangalore with business development offices in Mumbai and Delhi.

www.zipdial.com