We are currently seeking to hire an experienced Area Sales Manager- Modern Trade and General Trade (Food/ FMCG). The role is based in Delhi/NCR..

Purpose of the Role :

Deliver the sales objectives of volume, value, market share and in-store execution; and does the customer facing role for Zappfresh in the region

This role will work with cross functional team of MT and GT(KAMs, Customer Marketing, Supply Chain and Commercial).

Ensure delivery of the channel plans at the store level, ensure merchandising (basis norms), drive field efficiencies, and ensure a robust engagement & relationship matrix with MT and GT customers (inc distributors) at a region level

Job Responsibilities:

Define monthly and quarterly plans to drive volume, value, market share and activation in the region

Firm up sales development plan to drive month and quarter priorities of the channel/region

Onboard new partners in MT and GT

Manage order generation through customers and order execution

Detailed data analysis of Internal Sales, Customer Offtake and activation to understand the gap and opportunities & build plans basis that

Responsible to ensure execution of merchandising KPIs eg attedance, beat adherance, share of shelf (SOS), availability, promo execution, asset execution & management etc

Train team to deliver differentiated and innovative displays in the store

Drive Field Efficiences

TOT planning & adherence, Business planning, Market share deliverables

Be the face of Zappfresh for all accounts at a regional level. Drive engagement and business through regular reviews

Competition understanding through customer discussions and field visits

Bring out opportunities and gaps for the larger team to work upon

Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement

Robust plan to roll out GTM (go to market) strategy, superlative execution in terms of distribution and basic field efficiencies

Regular review and progress tracking with team

Requirements :

Preferred Total Experience 3 - 4 years (with experience in modern trade and general trade sales), with 2 years experience in the region

Proven track record of achieving sales targets.

Very good written and verbal communication skills

Proven track record in developing markets and achieving business results

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