We are looking to hire Marketing professional for Global Media and Telecom Strategic Business Unit Wipro Technologies.
Global Media and Telecom caters to Communication Service Providers, Telecom Equipment Vendors and Media & Entertainment organizations globally.
Marketing – Global Media and Telecom SBU, Wipro Technologies.
Location- Bangalore
Experience- 3-7 years
Must – Strong Domain knowledge of Telecom
Job Description
The candidate will be the marketing lead for strategic solutions across these verticals to build market leadership plans and position Wipro an integrated solution player enabling transformation.
Major Responsibilities
* Involvement in overall solution management starting from Strategic planning and market segmentation, tracking IT spends, target market Analysis, Technology trends analysis and competition analysis for the solutions.
* Defining and building the value proposition for Strategic Solutions and Position Wipro a market leader for the chosen solutions.
* Developing go-to-market strategies for strategic solutions and service portfolios for the business and expanding the market presence of the business marketing initiatives.
* Driving thought leadership activities eg. Contribution to academic newsletter, case studies in books, research with Academia, speaking opportunities. Building association with WEF, TM Forum, Telco 2.0 & other Industry consortiums for the solution initiatives.
* Drive account based plans for identified solution proactively to position Wipro a strategic partner for the customer business needs.
* Demand Generation through various communication media (webinars, websites, Newsletters, event participation, analyst meets public relations etc.) This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things. Meeting lead generation and content generation targets.
* Uploading and creating content for the website, creating sales kits including case studies, whitepapers, presentations etc.
* Creating a New Media campaign, using Twitter, Blogs, LinkedIN, You Tube etc.
* Building a sustain CRM campaign, with customer testimonials and case studies
* Marketing Communications both external and internal and Theme/Articles pitches in Trade Journals.
* Maintain relationships with Leading Analysts firms like Gartner, Ovum, IDC, and Forrester for deal intervention and market research.
* Responsible for preparing the Sales readiness kit and also educating the sales teams.
Typical Experience Range: 5 years plus with marketing background and should have worked for Min 2 years in Telecom/ Media Industry and exposed to product marketing background. IT industry exposure is a plus.
Educational Qualification: Engg + MBA (Leading B School)
Other factors to include being results oriented and creative; possess strong interpersonal, communication, and analytical skills; exposed to global environment.
Interested candidate can send their resumes to navnit.kumar1@wipro.com
