Heading: Marketing – BFSI

Under – Marketing

Country
India

Location
Bangalore

Area of Expertise
Marketing / Branding

Onsite/Offshore
OffShore

Final Education
MBA from Premium Institute

Experience Level
5-8 YEARS

Roles & Responsibilities

1. Defining and building the value proposition for the Wipro BU. Uploading and creating content for the website, creating sales kits including case studies, whitepapers, presentations etc.

2. Integrated Lead generation using various communication media (webinars, websites, Newsletters, event participation, analyst meets, public relations etc.) This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things. Meeting lead generation and content generation targets

3. Creating a New Media campaign, using Twitter, Blogs, LinkedIN, You Tube etc.

4. Building a sustained CRM campaign, with customer testimonials and case studies

5. Participation in events, conceptualization, demos, content, driving traffic booth, customer meetings and post event analysis

6. Driving thought leadership activities eg.Contribution to academic newsletter, case studies in books, speaking opportunities. Building association with WEF, and international forums for the domain

7. Marketing Communications both external and internal

8. Achieving measurable goals for each objective

9. Supporting the Marketing Head for BU in all marketing activities for emerging markets as well

10. Supporting Account Based Marketing efforts for targeted marketing campaigns

Please send your resume to kanchan.chaudhary@wipro.com