VP - Media Planning - Media Agency

We are looking for someone with 12-15 yrs exp . Experience with media agency in the past is a must for this profile . However, it's not necessary that he should be currently working in an agency.

Male candidates are preferred .

We are looking for mainline planning exp (TV, Print & Radio)

Overall Role:

- Creating and implementing the integrated marketing strategy for the client & Design the marketing mix and delivery strategy for the client product portfolio.

Job Responsibility:

- Forecast market needs, planning product launches and campaigns

- Identify key segments and develop a market positioning plan to target key segments

- Design the marketing mix and delivery strategy for the client product portfolio

- Assist client in developing and executing client's branding strategy:

- Building corporate brand positioning in conjunction with market requirements and competitor profiling

- Overseeing the development of copy/content, creative, management of advertisement campaigns, etc. by liaising with agency, printers, designers, photographers etc.

- Developing project/product specific brand promotion plan and handle participation at various events for the client

- Organizing promotional events within budgetary allocations

- Handling appropriate media selection for advertising new product launch campaigns.

- Tracking and controlling the vehicle mix usage

- Ensuring the client brand objectives are met through the integrated marketing plan

- Key campaign planning

- Environment tracking for the client

- Reviews

- P & L Management