VP - Marketing - eCommerce - IIM/MDI/FMS/XLRI

We are SutraHR, India's leading Exec-Search firm for eCommerce, Mobile Digital and Technology companies. The above mentioned space is growing at a break-neck speed. We have over 10+ clients which have raised huge round of funding from Global Venture Capital firms, they are on a look out for a VP Marketing candidates for their organization to lead their entire marketing effort. Some of these clients are Zoomcar, Grofers, Zopper, Shopclues, CitrusPay, Practo and many more.

Position: VP Marketing

Location: Delhi NCR, Bangalore, Mumbai

Must Haves:

Years of experience: 6-12 years

- Tier 1 Institute (IIMs, MICA, N.M.I.M.S., J.B.I.M.S, FMS, SP JAIN, MDI, XLRI) with consumer marketing experience

Position Summary:

The Vice President of Marketing reports to the CEO and is a member of the Company's executive team.

- He/She will be responsible for providing executive leadership and management of the Company's marketing organization and in-bound and out-bound marketing activities worldwide, which include: Corporate marketing, partner/channel marketing, product marketing, and part of digital marketing.

- The VP Marketing will drive the Company's efforts to position itself as a visionary leader and potential in its emerging market and to achieve its revenue goals.

Responsibilities:

- Lead a small, highly-skilled marketing team to drive 100+% ROI campaigns.

- Ensure thorough usage of analytics and maintain a data-driven approach to marketing.

- Assist in formulating strategic sales plans and tactics, incl. forecasting and budgeting

- Monitor market, customer and competitor trends and advise management on ways to improve company competitiveness

- Develop and manage the Company's entire marketing budget.

- Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

- Develop and track metrics and success criteria for all marketing programs and activities.

- Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support. Work with the CEO and the other executive team members to identify and develop strategic alliances, raise venture/public financing, communicate with BoD members, and close/grow major customer accounts.

- Work closely with other departments to develop and manage channel and partner strategies and programs.

- Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.

- Act as spokesperson for the company with press and analysts and at industry events.

Deepika Kunchiwala

Talent Acquisition Specialist

Call: +91-922-229-9365