Upgrade to Pro Member
AGM - BD & Operations at Silverpeople
Views:10384 Applications:216 Rec. Actions:Recruiter Actions:34
VP - Marketing - B2B eCommerce (5-8 yrs)
Silverpeople is hiring for a promising start-up in B2B ecommerce space. It is an on-cloud marketplace for retailers, distributors and manufacturers to discover, transact and manage their business online.
We are currently hiring for VP Marketing position, looking for a person who will be responsible for complete Marketing, Branding, Advertising etc activities.
Roles and responsibilities:
- End to end responsibility for branding & marketing.
- Own the marketing (Online and Offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility among the target audience.
- Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives.
- Integrated Campaign Development: Execute an integrated mix of email, digital, lead-nurturing and content marketing campaigns for consumers, suppliers and internal audience.
- Develop lead generation/campaign program objectives, goals, and metrics, and define best practices, standards, and processes to drive successful user acquisition.
- Develop a series of loyalty driving initiatives that ensure high user retention and repeats.
- Campaign Calendar: Maintain calendar of all demand generation programs, budgets, and metrics to optimize awareness and lead generation efforts.
- Targeting/Segmentation: Segment target audiences based on demographic and firmographic criteria.
What are we looking for:
- 5+ years of marketing/product management experience, handling marketing, promotions or loyalty programs, ideally e-commerce or retail business of significant scale.
- An experienced planner and project manager, with strong cross-team coordination skills.
- Must be comfortable operating at different levels in the organization, and across various teams.
- Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders.
Good to have:
- Willingness & passion to learn, implement new things.
- The ideal candidate will bring a sharp analytical mind, have strong coordination ability and can roll up his/her sleeves to get things done.
- They must have a customer-oriented mindset and must have a strong track record in building scalable marketing/promotional programs across multiple channels.
- Ability to work successfully in an ever-changing environment with competing priorities
- Quick thinker with the ability to operate with a commercial and customer-focused view
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
