VP - Marketing (MENA & South East Asia Markets)

Company: One of the Largest Personal Care FMCG Company in India

Position: VP / Head International Marketing (Middle East, Africa, South East Asia & Bangladesh)

Department International Marketing

Location: Kolkata

Reports to : CEO-IMD

Reported by : Brand Managers

MUST HAVE: Traditional Marketing Experience into Middle East or Africa is MUST

ROLE OBJECTIVE& RESPONSIBILITIES:

- Develops the marketing & brand management strategy of Co International Marketing Division.

- Drives Co's brand portfolio decision & brand mix development including brand definition & proposition, advertising, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Innovation for all international geographies.

- Assumes for group of brand responsibility for supervising/ directing all marketing & and branding activities for all brands for Co

- Taking joint responsibility for P&L.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

- Brand Vision/ Architecture and 12Q plan development & execution.

- Supervises the Brand Managers.

- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.

- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

Key Internal Interfaces/Key External Interfaces:

- CEO/ Director of IMD

- Brand Leaders in domestic business

- R&D: For new product development/ international innovation.

- Finance

- Operations & Supply Chain

- Market Research Agencies, Advertisement & Media: For market feedback on Co products as well as competitors- products and strategies

- Marketing & Branding Consultants

DESIRED SKILLS:

Functional Behavioral:

- Exposure to a global / international job

- Marketing Strategy

- Brand and mix development.

- Consumer Behaviors

- Digital

- Advertising development experience

- Media

- Leadership

- Planning & organizing

- Communication

- Creativity

- Analytical ability

- Team Player

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.