Head Marketing for one of the fastest growing SBUs of an Internet company

Job Description:

- Brand planning and execution, including goal setting, problem/opportunity analysis, competition mapping and implementing all ATL/BTL communication, as per the strategic plan for the brand.

- Implementing, planning and managing the digital marketing strategies and tactical execution plans across all online channels. The portfolio includes SEO, SEM, Mobile, Social Media strategies and Budgets etc

- Responsible for maintaining a rolling 12-month marketing calendar for all marketing-led plans and ensuring its execution through agency management and coordination to develop communication in terms of advertisements, promotions etc.

- Enhancing brand visibility and strengthening brand positioning along with developing strategy, maintaining consistency in communication.

- Successfully implementing marketing campaigns across online and offline media.

- Coordinating with sales, product, advertising, research and development, and finance teams, to understand the needs of business and internal customers.

- Work on sales promotional tools and tactical activation to ensure that the brand is salient at all points in time in the consumers mind.

Team leadership

- Lead a team of 3-4 Managers

- Performance management by setting KRAs, guiding and providing the team direction to achieve it

- Identify skill gaps in the current setup and mentor/ coach to build capabilities

- Hire key talent where required

Skill Sets required

- Should have very good analytical skills.

- Should be a self starter, with ‘out of the box’ and strategic thinking ability

- Excellent written and verbal communication skills.

- Good interpersonal skills and a good team player

- Result orientation

Education: MBA from a premiere institute

Experience: 7 to 11 years of experience in Marketing/Brand/online media etc

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