Role: VP-Go to market

Company: One of the largest FMCG Companies

Location: Delhi/NCR

Main Purpose

- To build an advantaged GTM (go-to-market) system by leveraging the emerging trends in the environment

- To build an advantaged Rural, Urban and Wholesale Model by leveraging the emerging rural trends by focusing on Product, Channel, Frontline structure development

- Design the GTM transformation journey across all markets for the category

- Drive productivity in the GTM system through Route Re-engineering, Route capacity Enhancement, Split Routes , Pre-sell Routes, etc., leading to improved execution

- Building Partner Relationships across the S&D chain (i.e., CFA, Stockiest & Retailers) through Insights surveys, engagement programs

- Evaluate & build new foot-print opportunities / avenues for driving both the width & depth/rural agenda

- Partner with Channel Heads & HR to help create robust Reward & Recognition strategies

- Develop Product and Pricing Strategy for marginal outlets by understanding the model, competitive and business trends of other FLI Channels and establish pricing controls

- Evolve and conceptualize the SKU rationalization, ensure alignment with Marketing, Supply Chain, Finance and Sales Regions

- Design & Implement specific Activation strategies & Trade promotions partnering with Market Activation Manager

- Ensure Successful Roll-out- Obtain senior management support / buy-in on all key initiatives and resources required for the GTM transformation journey

- Coaching- Coach and train all RSDMs in effective design and implementation capabilities

- Act as Lead Change Management- Proactively identify barriers to implementation and risk mitigation mechanism; Build execution templates for targeted Routes and other outlets

- Ensure capability at operational level to drive concepts of Route Re-engineering and other productivity measures to stay within GTM budgets

- Conceptualize template, execute and review the stockiest engagement program across partners

Key Skills/Experience Required –

- MBA from A/ B grade Institute with FMCG sales experience of 6-8 years across geographies. Cross-category experience is desirable.

- Analytical, influencing, collaboration & inclusion skills

- Experience of handling large projects, require significant change management effort is a positive

Send in your profiles at Nidhi.kalra@helix-hr.com

Nidhi Kalra
Partner
Helix-HR