VP/GM - Marketing - FMCG/Apparel/Hosiery

JOB DESCRIPTION

DESIGNATION VP/ GM - Marketing

LOCATION Kolkata (Head Office)

ABOUT THE COMPANY

Company is the No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. The company was incorporated in the year 1985. Starting as a dream in the far-sighted mindscape of three men of vision and enterprise, IT has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers, with a turnover of Rs 1100 crores.

Company and sells hosiery products for men, women, and kids in India. It provides knitted garments, including innerwear, casual wear, thermal wear, jeans, and footwear. The company also exports its products, as well as generates power through windmill.

The company is ISO 9001:2008 certified. The company is the largest selling brand in Indian organized hosiery market more than 10 successful brands and 100 registered trademarks.

ROLE

PRIMARY (KRAs) Job Description of VP / GM - Marketing Position

Designation: Vice President / GM - Marketing

Reporting Manager: CEO and MD

Job Location: Corporate Office, Kolkata

Experience: 15-20 Years with leading FMCG/Apparel/Hosiery brand

Job Description:

The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following- ..

1) Strategic Planning

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

2) Category & Brand Management

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

3) Innovations & Product Development

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

4) Product -Pricing/Promotions/Communication Plan/GTM Plan

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the subfuntions of marketing and alignment of Sales function

5) Revenue & Budgets

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.

6)Public Relations

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

7) Consumer Survey and Customer Satisfaction Survey- Activities related to consumer survey and Customer Satisfaction Survey

REPORTING RELATIONSHIPS

FUNCTIONAL CEO/ Managing Director and Chairman