We are SutraHR, India's leading Exec-Search firm for eCommerce, Mobile Digital and Technology companies. The above mentioned space is growing at a break-neck speed. We have over 10+ clients which have raised huge round of funding from Global Venture Capital firms, they are on a look out for a VP Marketing candidates for their organization to lead their entire marketing effort. Some of these clients are Zoomcar, Grofers, Zopper, Shopclues, CitrusPay, Practo and many more.

Position: VP Digital Marketing

Location: Delhi NCR, Bangalore, Mumbai

Must Haves:

Years of experience: 6-12 years

- Tier 1 Institute (IIMs, MICA, N.M.I.M.S., J.B.I.M.S, FMS, SP JAIN, MDI, XLRI) with consumer marketing experience

Position Summary:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing professional to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- A digital marketing professional, or internet marketing specialist, would be responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

- He/She may put together various online promotions and e-mailing campaigns to get their company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.

Responsibilities:

- Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.

- Dramatically accelerate e-commerce sales, including programs with established and new e-trailers and strategic partners (key external stakeholders across the app and digital publishing space, and industry experts).

- Lead the thinking for mobile platform development: Website content, e-commerce, partnership and community development, consumer research, marketing, and website technology.

- Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.

- Manage dedicated digital staff as well as overseeing a cross-functional team of web developers.

- Actively partner and collaborate with cross-functional partners including key stakeholders, public relations, creative, national advertising, and go-to-market and campaign teams to ensure a consistent message and focus across all consumer touch points.

- Partner to develop advertising strategies for this space that provide key insights, meaningful engagements and build the brand with the key consumer targets.

- Ensuring all relevant dates and prices are displayed in the correct format across the website, including all PDFs - liaising with the business to scope regular and one-off updates to date-and-price spreadsheets on site, including VAT updates as required. Obtain buy-in from stakeholders and get finished work signed off.

- Updating, creating and implementing application forms - annotating forms, reviewing layout, formatting, language, ensuring customer usability and accuracy of dates and prices. Obtaining buy-in from stakeholders and getting finished work signed off

Passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and copy-writing are desirable.

- Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.

Deepika Kunchiwala

Talent Acquisition Specialist

Call: +91-922-229-9365

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